Janie and Jack vs Petit Bateau:Which is searched more?
In September 2026, Petit Bateau had more branded searches than Janie and Jack among kids clothing brands worldwide. Petit Bateau had about 450,000 branded searches, while Janie and Jack had 301,000. Petit Bateau made up 10.1% of all kids clothing brand searches we track, and Janie and Jack accounted for 6.8%. These are worldwide searches for English-language branded terms.
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Is Janie and Jack or Petit Bateau more popular in search?
Compare the brands parents buy children’s clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Petit Bateau, Janie and Jack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
How has the Janie and Jack and Petit Bateau comparison changed over the last 12 months?
3 findings
- Petit Bateau was ahead of Janie and Jack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Janie and Jack’s share of searches among kids clothing brands worldwide moved from 6.4% to 6.8%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Petit Bateau’s share of searches among kids clothing brands worldwide moved from 9.5% to 10.1%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for kids clothing brands worldwide in September 2026?
2 changes
In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
In September 2026, Petit Bateau lost share of searches among kids clothing brands worldwide, from 11.3% to 10.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Janie and Jack’s and Petit Bateau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Janie and Jack
1 branded search term
- janie and jack
Petit Bateau
1 branded search term
- petit bateau
Other head-to-heads among kids clothing brands
Carter's vs Petit Bateau: compare search popularity- Carter's vs Janie and Jack: compare search popularity
Carter's vs Gap Kids: compare search popularity
Carter's vs Hanna Andersson: compare search popularity- Petit Bateau vs Gap Kids: compare search popularity
- Petit Bateau vs Hanna Andersson: compare search popularity
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