Janie and Jack vs Mini Boden:Which is searched more?
In September 2026, Janie and Jack had more branded searches than Mini Boden among kids clothing brands worldwide. Janie and Jack had about 301,000 branded searches, while Mini Boden had 110,000. Janie and Jack made up 6.8% of all kids clothing brand searches we track, and Mini Boden accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is Janie and Jack or Mini Boden more popular in search?
Compare the brands parents buy children’s clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Janie and Jack, Mini Boden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
How has the Janie and Jack and Mini Boden comparison changed over the last 12 months?
3 findings
- Janie and Jack was ahead of Mini Boden in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Janie and Jack’s share of searches among kids clothing brands worldwide moved from 6.4% to 6.8%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Mini Boden’s share of searches among kids clothing brands worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for kids clothing brands worldwide in September 2026?
1 change
In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Janie and Jack’s and Mini Boden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Janie and Jack
1 branded search term
- janie and jack
Mini Boden
1 branded search term
- mini boden
Other head-to-heads among kids clothing brands
Carter's vs Petit Bateau: compare search popularity- Carter's vs Janie and Jack: compare search popularity
Carter's vs Gap Kids: compare search popularity
Carter's vs Hanna Andersson: compare search popularity- Petit Bateau vs Janie and Jack: compare search popularity
- Petit Bateau vs Gap Kids: compare search popularity
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