iZotope vs Output:Which is more popular?
In October 2026, iZotope had more branded searches than Output among audio plugin brands worldwide. iZotope had about 40,500 branded searches, while Output had 6,300. iZotope made up 10% of all audio plugin brand searches we track, and Output accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about audio plugin brands, iZotope appeared in three of the five answers and Output in none.
Who do people search for more?
iZotope, about 6 searches for every 1 for Output
Who does AI mention more?
iZotope, mentioned in 3 of 5 answers, Output in 0
Who does AI recommend more?
iZotope, the only one of the two named
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Top audio plugin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iZotope was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Output did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FabFilter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- iZotope3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Soundtoys3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waves3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plugin Alliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Native Instruments2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
u-he1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Valhalla DSP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Output0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio plugin brands
5 answers
Asked ChatGPT
“What are the best VST plugins for mixing?”
Asked ChatGPT
“Which companies make the best audio plugins?”
Asked ChatGPT
“What plugins should I buy for music production?”
Searched Google, AI Overview
“vst plugins”
Searched Google, AI Overview
“audio plugins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is iZotope or Output more popular in search?
This chart shows how often people search Google for iZotope and Output by name. Each line represents a brand's share of searches for all 15 audio plugin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for iZotope, Output. The figures are in the table below the chart.
View monthly share of searches table
| Month | FabFilter | Plugin Alliance | Slate Digital | iZotope | u-he | Soundtoys | Valhalla DSP | Waves | Universal Audio | Xfer Records | Kilohearts | Spectrasonics | Native Instruments | Output | Eventide |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 15.1% | 12.4% | 5.6% | 12.4% | 8.6% | 12.4% | 8.3% | 6.8% | 6.8% | 2.6% | 2% | 3.1% | 2% | 1.4% | 0.26% |
| Dec 2025 | 9.1% | 9.1% | 4% | 13.5% | 6.4% | 36.8% | 5% | 3.3% | 5% | 2% | 1.5% | 1.5% | 1.6% | 1.1% | 0.23% |
| Jan 2026 | 16.2% | 13.2% | 7.2% | 13.2% | 8.1% | 8.9% | 8.9% | 5.9% | 4.9% | 3.6% | 2.2% | 2.6% | 2.9% | 2% | 0.22% |
| Feb 2026 | 16.4% | 13.4% | 7.3% | 13.4% | 8.2% | 7.3% | 9% | 6% | 4.9% | 3.7% | 2.7% | 2.7% | 2.9% | 2% | 0.27% |
| Mar 2026 | 15.3% | 12.5% | 6.9% | 15.3% | 8.9% | 8.4% | 8.4% | 5.6% | 4.6% | 3.6% | 2.5% | 3.1% | 2.7% | 1.8% | 0.25% |
| Apr 2026 | 15% | 12.3% | 6.7% | 12.3% | 10.2% | 10.1% | 8.2% | 5.5% | 6.7% | 3.5% | 2.5% | 2.5% | 2.4% | 1.8% | 0.25% |
| May 2026 | 16.2% | 10.8% | 7.2% | 13.2% | 11% | 7.2% | 8.8% | 5.9% | 4.8% | 3.8% | 3.2% | 2.6% | 2.6% | 2.1% | 0.27% |
| Jun 2026 | 17.7% | 11.8% | 7.9% | 11.8% | 10.3% | 7.9% | 7.9% | 5.3% | 5.3% | 3.4% | 2.9% | 2.9% | 2.6% | 2% | 0.29% |
| Jul 2026 | 14.5% | 11.9% | 6.5% | 14.5% | 10.3% | 9.7% | 7.9% | 5.3% | 5.3% | 3.4% | 2.9% | 2.9% | 2.6% | 1.8% | 0.29% |
| Aug 2026 | 15.2% | 12.5% | 6.8% | 12.5% | 10.8% | 8.3% | 8.3% | 5.6% | 4.6% | 3.8% | 3% | 3% | 3% | 2.1% | 0.31% |
| Sep 2026 | 15.6% | 10.4% | 7% | 12.8% | 11.1% | 8.5% | 8.5% | 5.7% | 4.7% | 3.9% | 3.1% | 3.1% | 3.1% | 2.1% | 0.31% |
| Oct 2026 | 15% | 15% | 15% | 10% | 8.7% | 8.2% | 6.7% | 5.5% | 3.7% | 3.1% | 2.5% | 2.5% | 2.4% | 1.6% | 0.25% |
How has branded search for iZotope and Output changed worldwide over the last 12 months?
3 findings
- iZotope was ahead of Output in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, iZotope’s share of searches among audio plugin brands worldwide moved from 12.4% to 10%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
- Across the 12 months ending October 2026, Output’s share of searches among audio plugin brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 10.2K to 6.3K.
How did search popularity change for audio plugin brands worldwide in October 2026?
4 changes
In October 2026, Plugin Alliance overtook iZotope and u-he to rank 2nd among audio plugin brands worldwide, with 15% of the searches.
In October 2026, Slate Digital overtook iZotope and 3 others to rank 3rd among audio plugin brands worldwide, with 15% of the searches.
In October 2026, iZotope lost share of searches among audio plugin brands worldwide, from 12.8% to 10%.
In October 2026, Output lost share of searches among audio plugin brands worldwide, from 2.1% to 1.6%.
How are iZotope’s and Output’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using iZotope’s and Output’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among audio plugin brands
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