IQVIA vs Medidata:Which is more popular by branded search?
In August 2026, IQVIA had more branded searches than Medidata among clinical trial software worldwide. IQVIA was estimated to have 201K branded searches compared to Medidata’s 33.1K, and held a 63.6% Share of Search versus Medidata’s 10.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IQVIA or Medidata?
Compare the platforms used to run clinical trials. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IQVIA, Medidata. The figures are in the table below the chart.
View monthly share of search table
| Month | IQVIA | Veeva | Medidata | Oracle Health | Clario |
|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 17% | 11.3% | 2.8% | — |
| Nov 2025 | 73.1% | 14.7% | 9.8% | 2.4% | — |
| Dec 2025 | 68.9% | 17% | 11.3% | 2.8% | — |
| Jan 2026 | 68.9% | 17% | 11.3% | 2.8% | — |
| Feb 2026 | 68.9% | 17% | 11.3% | 2.8% | — |
| Mar 2026 | 68.5% | 16.8% | 11.3% | 3.4% | — |
| Apr 2026 | 68.9% | 17% | 11.3% | 2.8% | — |
| May 2026 | 66.4% | 20% | 10.9% | 2.7% | — |
| Jun 2026 | 62.1% | 22.9% | 12.5% | 2.5% | — |
| Jul 2026 | 62.1% | 22.9% | 12.5% | 2.5% | — |
| Aug 2026 | 63.6% | 23.4% | 10.5% | 2.6% | — |
| Sep 2026 | — | — | — | — | — |
How has the IQVIA and Medidata comparison changed over the last 12 months?
3 findings
- IQVIA was ahead of Medidata in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IQVIA’s estimated Share of Search among clinical trial software worldwide moved from 68.9% to 63.6%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Medidata’s estimated Share of Search among clinical trial software worldwide moved from 11.3% to 10.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for clinical trial software worldwide in August 2026?
2 changes
In August 2026, IQVIA gained estimated Share of Search among clinical trial software worldwide, from 62.1% to 63.6%.
In August 2026, Medidata lost estimated Share of Search among clinical trial software worldwide, from 12.5% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using IQVIA’s and Medidata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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