iNaturalist vs Picture Bird:Which is searched more?
In August 2026, iNaturalist had more branded searches than Picture Bird among bird identification apps worldwide. iNaturalist was estimated to have 246K branded searches compared to Picture Bird’s 74K, and held a 40.8% Share of Search versus Picture Bird’s 12.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, iNaturalist or Picture Bird?
Compare the apps used to identify birds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iNaturalist, Picture Bird. The figures are in the table below the chart.
View monthly share of search table
| Month | iNaturalist | Picture Bird |
|---|---|---|
| Oct 2025 | 36.2% | 16.3% |
| Nov 2025 | 37.7% | 13.9% |
| Dec 2025 | 33.6% | 15% |
| Jan 2026 | 30.1% | 13.5% |
| Feb 2026 | 32.3% | 14.5% |
| Mar 2026 | 37% | 11.1% |
| Apr 2026 | 34.9% | 10.5% |
| May 2026 | 30.1% | 9% |
| Jun 2026 | 36% | 10.8% |
| Jul 2026 | 35.2% | 15.9% |
| Aug 2026 | 40.8% | 12.3% |
| Sep 2026 | — | — |
How has the iNaturalist and Picture Bird comparison changed over the last 12 months?
3 findings
- iNaturalist was ahead of Picture Bird in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iNaturalist’s estimated Share of Search among bird identification apps worldwide moved from 36.2% to 40.8%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Picture Bird’s estimated Share of Search among bird identification apps worldwide moved from 16.3% to 12.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for bird identification apps worldwide in August 2026?
2 changes
In August 2026, iNaturalist gained estimated Share of Search among bird identification apps worldwide, from 35.2% to 40.8%.
In August 2026, Picture Bird lost estimated Share of Search among bird identification apps worldwide, from 15.9% to 12.3%.
How each brand is measured
Brandwave collects information about searches that people make online using iNaturalist’s and Picture Bird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iNaturalist
1 branded search term
- inaturalist
Picture Bird
1 branded search term
- picture bird
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.