Imagination vs Wonderland:Which is more popular by branded search?
In August 2026, Wonderland had more branded searches than Imagination among events agencies worldwide. Wonderland was estimated to have 823K branded searches compared to Imagination’s 246K, and held a 50.2% Share of Search versus Imagination’s 15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Imagination or Wonderland?
Compare the events agencies businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wonderland, Imagination. The figures are in the table below the chart.
View monthly share of search table
| Month | Wonderland | Freeman | Imagination | Jack Morton | George P Johnson | GES |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 45.1% | 16.5% | 0.66% | 0.44% | 0.36% |
| Nov 2025 | 32.4% | 48.5% | 17.7% | 0.58% | 0.39% | 0.39% |
| Dec 2025 | 37% | 45.3% | 16.5% | 0.44% | 0.3% | 0.44% |
| Jan 2026 | 34% | 41.5% | 22.7% | 0.91% | 0.41% | 0.5% |
| Feb 2026 | 31% | 46.4% | 20.7% | 0.83% | 0.46% | 0.56% |
| Mar 2026 | 32.3% | 48.3% | 17.7% | 0.71% | 0.47% | 0.47% |
| Apr 2026 | 32.4% | 48.4% | 17.7% | 0.71% | 0.39% | 0.39% |
| May 2026 | 35.6% | 43.6% | 19.5% | 0.52% | 0.35% | 0.43% |
| Jun 2026 | 36.9% | 45.1% | 16.5% | 0.66% | 0.36% | 0.54% |
| Jul 2026 | 40.3% | 40.3% | 18% | 0.72% | 0.4% | 0.32% |
| Aug 2026 | 50.2% | 33.5% | 15% | 0.6% | 0.33% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the Imagination and Wonderland comparison changed over the last 12 months?
3 findings
- Wonderland was ahead of Imagination in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Imagination’s estimated Share of Search among events agencies worldwide moved from 16.5% to 15%, and its estimated monthly branded searches held steady at 246K.
- Across the 11 months ending August 2026, Wonderland’s estimated Share of Search among events agencies worldwide moved from 36.9% to 50.2%, and its estimated monthly branded searches moved from 550K to 823K.
How did search popularity change for events agencies worldwide in August 2026?
2 changes
In August 2026, Wonderland overtook Freeman to take the highest estimated Share of Search among events agencies worldwide, at 50.2%.

In August 2026, Imagination lost estimated Share of Search among events agencies worldwide, from 18% to 15%.
How each brand is measured
Brandwave collects information about searches that people make online using Imagination’s and Wonderland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Imagination
1 branded search term
- imagination
Wonderland
1 branded search term
- wonderland

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.