Brandwave

Imagination vs Wonderland:Which is more popular by branded search?

In August 2026, Wonderland had more branded searches than Imagination among events agencies worldwide. Wonderland was estimated to have 823K branded searches compared to Imagination’s 246K, and held a 50.2% Share of Search versus Imagination’s 15%. These are worldwide searches for English-language branded terms.

Share of Search among events agencies worldwide in August 2026Which is more popular in search, Imagination or Wonderland?
Imagination15%246K searches
vs
Wonderland50.2%823K searches

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Which is more popular in search, Imagination or Wonderland?

Compare the events agencies businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Imagination and Wonderland among events agencies worldwide, by month

Share of Search by month for Wonderland, Imagination. The figures are in the table below the chart.

View monthly share of search table
MonthWonderlandFreemanImaginationJack MortonGeorge P JohnsonGES
Oct 202536.9%45.1%16.5%0.66%0.44%0.36%
Nov 202532.4%48.5%17.7%0.58%0.39%0.39%
Dec 202537%45.3%16.5%0.44%0.3%0.44%
Jan 202634%41.5%22.7%0.91%0.41%0.5%
Feb 202631%46.4%20.7%0.83%0.46%0.56%
Mar 202632.3%48.3%17.7%0.71%0.47%0.47%
Apr 202632.4%48.4%17.7%0.71%0.39%0.39%
May 202635.6%43.6%19.5%0.52%0.35%0.43%
Jun 202636.9%45.1%16.5%0.66%0.36%0.54%
Jul 202640.3%40.3%18%0.72%0.4%0.32%
Aug 202650.2%33.5%15%0.6%0.33%0.33%
Sep 2026——————

How has the Imagination and Wonderland comparison changed over the last 12 months?

  • Wonderland was ahead of Imagination in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Imagination’s estimated Share of Search among events agencies worldwide moved from 16.5% to 15%, and its estimated monthly branded searches held steady at 246K.
  • Across the 11 months ending August 2026, Wonderland’s estimated Share of Search among events agencies worldwide moved from 36.9% to 50.2%, and its estimated monthly branded searches moved from 550K to 823K.

How did search popularity change for events agencies worldwide in August 2026?

  1. In August 2026, Wonderland overtook Freeman to take the highest estimated Share of Search among events agencies worldwide, at 50.2%.

  2. In August 2026, Imagination lost estimated Share of Search among events agencies worldwide, from 18% to 15%.

How each brand is measured

Brandwave collects information about searches that people make online using Imagination’s and Wonderland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Imagination

1 branded search term

  • imagination

Wonderland

1 branded search term

  • wonderland

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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