Brandwave

iFi vs Topping:Which is more popular?

In October 2026, iFi had more branded searches than Topping among headphone amp and DAC brands worldwide. iFi had about 13,500 branded searches, while Topping had 6,000. iFi made up 6.5% of all headphone amp and DAC brand searches we track, and Topping accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about headphone amp and DAC brands, iFi and Topping each appeared in three of the five answers. iFi and Topping were each mentioned first in two of the four answers.

Among headphone amp and DAC brands worldwide in October 2026

Who do people search for more?

iFi, about 2 searches for every 1 for Topping

iFi 13.5K searchesTopping 6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

iFi in 3 of 5Topping in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

iFi first in 2Topping first in 2

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Top headphone amp and DAC brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iFi and Topping were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. iFi and Topping were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FiiO1st
  2. iFi2nd
  3. Topping3rd
  4. Schiit4th
  5. JDS Labs5th
  6. Chord6th
  7. RME7th
  8. SMSL–
  9. Questyle–
  10. xDuoo–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FiiO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • iFi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Topping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schiit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chord1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JDS Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RME1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SMSL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Questyle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • xDuoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about headphone amp and DAC brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is iFi or Topping more popular in search?

This chart shows how often people search Google for iFi and Topping by name. Each line represents a brand's share of searches for all 11 headphone amp and DAC brands we track, month by month, from English-language searches worldwide.

iFi and Topping among headphone amp and DAC brands worldwide, by month

Share of searches by month for iFi, Topping. The figures are in the table below the chart.

View monthly share of searches table
MonthFiiOSMSLSchiitiFiToppingChordQuestylexDuooGustardJDS LabsRME
Nov 202557.8%9.1%9.1%7.2%3.5%2.5%2.7%2.2%1.5%2.7%1.8%
Dec 202558%9%9%7.5%3.4%2.8%2.7%2.2%1.5%2.2%1.8%
Jan 202655.9%8.9%8.9%8.6%3.4%2.8%2.7%2.2%2.2%2.2%2.2%
Feb 202656.9%10.3%8.4%8.1%3.4%2.6%2.5%2%1.7%2%2%
Mar 202657.3%10.1%8.2%8%3.3%3%2.5%2%1.6%2%2%
Apr 202659.2%8.7%8.7%7.9%2.9%2.7%2.1%2.1%1.7%1.7%2.1%
May 202659.8%8.6%8.6%7.8%2.8%2.3%2.6%2.1%1.7%2.1%1.7%
Jun 202658.4%9.3%9.3%8.1%3.1%2.4%2.8%1.9%1.5%1.9%1.5%
Jul 202662.3%8.6%8.6%6.4%2.7%2.2%2.6%1.7%1.4%2.1%1.4%
Aug 202661.1%8.7%8.7%7.5%2.9%2.2%2.6%2.1%1.4%1.7%1.2%
Sep 202656.9%11%8.9%9.1%3%1.9%2.7%2.2%1.4%1.8%1.2%
Oct 202661.2%10.6%8.7%6.5%2.9%2.2%2.1%1.7%1.4%1.4%1.4%

How has branded search for iFi and Topping changed worldwide over the last 12 months?

3 findings
  • iFi was ahead of Topping in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, iFi’s share of searches among headphone amp and DAC brands worldwide moved from 7.2% to 6.5%, and its estimated monthly branded searches moved from 17.5K to 13.5K.
  • Across the 12 months ending October 2026, Topping’s share of searches among headphone amp and DAC brands worldwide moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 8.5K to 6K.

How did search popularity change for headphone amp and DAC brands worldwide in October 2026?

2 changes
  1. In October 2026, iFi lost share of searches among headphone amp and DAC brands worldwide, from 9.1% to 6.5%.

  2. Estimated monthly branded searches for Topping worldwide fell 29.4% over 12 measured months, from 8.5K to 6K in October 2026.

How are iFi’s and Topping’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using iFi’s and Topping’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iFi

2 branded search terms

  • ifi audio
  • ifi zen dac

Topping

2 branded search terms

  • topping amp
  • topping dac

How the Brand Demand Index is measured

Other head-to-heads among headphone amp and DAC brands

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