Brandwave

Icom vs TIDRADIO:Which is more popular?

In September 2026, Icom had more branded searches than TIDRADIO among ham radio brands worldwide. Icom had about 15,300 branded searches, while TIDRADIO had 8,100. Icom made up 7.7% of all ham radio brand searches we track, and TIDRADIO accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about ham radio brands, Icom and TIDRADIO each appeared in one of the five answers. Icom and TIDRADIO were each mentioned first in one of the two answers that named either.

Among ham radio brands worldwide in September 2026

Who do people search for more?

Icom, about 89% more searches than TIDRADIO

Icom 15.3K searchesTIDRADIO 8.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Icom in 1 of 5TIDRADIO in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Icom first in 1TIDRADIO first in 1

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Top ham radio brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Icom was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TIDRADIO was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Icom and TIDRADIO were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yaesu1st
  2. Baofeng2nd
  3. Kenwood3rd
  4. Icom4th
  5. AnyTone5th
  6. Elecraft6th
  7. Xiegu6th
  8. TIDRADIO8th
  9. FlexRadio9th
  10. Radioddity10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baofeng5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yaesu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AnyTone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiegu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radioddity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TIDRADIO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlexRadio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about ham radio brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Icom or TIDRADIO more popular in search?

This chart shows how often people search Google for Icom and TIDRADIO by name. Each line represents a brand's share of searches for all 12 ham radio brands we track, month by month, from English-language searches worldwide.

Icom and TIDRADIO among ham radio brands worldwide, by month

Share of searches by month for Icom, TIDRADIO. The figures are in the table below the chart.

View monthly share of searches table
MonthBaofengYaesuIcomRadioddityBTECHTIDRADIOFlexRadioQuanshengAnyToneElecraftXieguKenwood
Oct 202547%16%8%5.9%1.6%4.8%3.9%4.8%2.6%2.6%1.4%1.4%
Nov 202546.2%15.9%7.4%7.1%1.8%4.8%4.8%3.9%2.6%2.6%1.4%1.5%
Dec 202546.3%16%7.4%5.8%2.4%4.8%4.8%3.9%3.2%2.6%1.4%1.4%
Jan 202649.9%14.2%7.1%5.2%3%5.2%3.5%4.2%2.8%2.3%1.2%1.4%
Feb 202648.8%13.8%7.8%6.2%2.1%5%3.4%4.1%3.4%2.7%1.5%1.3%
Mar 202645.6%15.5%7.8%7%2.8%4.7%3.8%3.8%3.1%3.1%1.4%1.5%
Apr 202647.4%13.4%8.1%6%3.1%4.9%4%4%3.3%3.3%1.2%1.4%
May 202643.8%14.7%9%6.6%2.3%5.4%4.4%4.4%2.9%3.6%1.3%1.7%
Jun 202645.6%15.6%8.8%5.7%2.2%4.7%4.7%3.8%2.5%3.8%1.4%1.3%
Jul 202646.3%13.1%9%7.1%2.7%4.8%3.9%3.9%2.6%3.2%2.1%1.4%
Aug 202643.4%14.8%8.4%8.1%5.6%4.4%3%3.6%2.4%3%2%1.4%
Sep 202648.5%13.7%7.7%6.1%4.2%4.1%3.3%3.3%2.7%2.7%2.2%1.3%

How has the Icom and TIDRADIO comparison changed over the last 12 months?

3 findings
  • Icom was ahead of TIDRADIO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Icom’s share of searches among ham radio brands worldwide moved from 8% to 7.7%, and its estimated monthly branded searches moved from 16.5K to 15.3K.
  • Across the 12 months ending September 2026, TIDRADIO’s share of searches among ham radio brands worldwide moved from 4.8% to 4.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for ham radio brands worldwide in September 2026?

2 changes
  1. In September 2026, Icom lost share of searches among ham radio brands worldwide, from 8.4% to 7.7%.

  2. Estimated monthly branded searches for TIDRADIO worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Icom’s and TIDRADIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Icom

2 branded search terms

  • icom ic-705
  • icom radio

TIDRADIO

1 branded search term

  • tidradio

How the Brand Demand Index is measured

Other head-to-heads among ham radio brands

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