HypeAuditor vs NoxInfluencer:Which is more popular by branded search?
In August 2026, HypeAuditor had more branded searches than NoxInfluencer among influencer fraud detection platforms worldwide. HypeAuditor was estimated to have 33.1K branded searches compared to NoxInfluencer’s 12.1K, and held a 35.6% Share of Search versus NoxInfluencer’s 13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HypeAuditor or NoxInfluencer?
Compare the tools that check whether a creator audience is real. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HypeAuditor, NoxInfluencer. The figures are in the table below the chart.
View monthly share of search table
| Month | Modash | HypeAuditor | NoxInfluencer | trendHERO | influData |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 44.9% | 16.4% | 4.9% | 3.3% |
| Nov 2025 | 30.5% | 44.9% | 16.4% | 6% | 2.2% |
| Dec 2025 | 33.6% | 40.4% | 18.1% | 6.6% | 1.3% |
| Jan 2026 | 39.9% | 39.3% | 14.4% | 5.2% | 1.3% |
| Feb 2026 | 35.8% | 43% | 12.8% | 7% | 1.4% |
| Mar 2026 | 40.6% | 39.8% | 11.9% | 6.5% | 1.3% |
| Apr 2026 | 40.8% | 39.8% | 11.9% | 6.5% | 1% |
| May 2026 | 41.7% | 40.8% | 10% | 6.7% | 0.83% |
| Jun 2026 | 44.4% | 35.5% | 13% | 5.8% | 1.4% |
| Jul 2026 | 48.7% | 32% | 11.7% | 6.4% | 1.3% |
| Aug 2026 | 44.5% | 35.6% | 13% | 5.8% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the HypeAuditor and NoxInfluencer comparison changed over the last 12 months?
3 findings
- HypeAuditor was ahead of NoxInfluencer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer fraud detection platforms worldwide moved from 44.9% to 35.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 11 months ending August 2026, NoxInfluencer’s estimated Share of Search among influencer fraud detection platforms worldwide moved from 16.4% to 13%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for influencer fraud detection platforms worldwide in August 2026?
2 changes
In August 2026, HypeAuditor gained estimated Share of Search among influencer fraud detection platforms worldwide, from 32% to 35.6%.
In August 2026, NoxInfluencer gained estimated Share of Search among influencer fraud detection platforms worldwide, from 11.7% to 13%.
How each brand is measured
Brandwave collects information about searches that people make online using HypeAuditor’s and NoxInfluencer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HypeAuditor
2 branded search terms
- hype auditor
- hypeauditor
NoxInfluencer
1 branded search term
- noxinfluencer
Put your own brand in this comparison
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