Brandwave

Hoya vs Schneider-Kreuznach:Which is searched more?

In August 2026, Hoya and Schneider-Kreuznach were level on Share of Search among lens filters worldwide, with an estimated 2.9K branded searches each, at 15.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among lens filters worldwide in August 2026Which is more popular in search, Hoya or Schneider-Kreuznach?
Hoya15.2%2.9K searches
vs
Schneider-Kreuznach15.2%2.9K searches

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Which is more popular in search, Hoya or Schneider-Kreuznach?

Compare the lens filters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hoya and Schneider-Kreuznach among lens filters worldwide, by month

Share of Search by month for Hoya, Schneider-Kreuznach. The figures are in the table below the chart.

View monthly share of search table
MonthHoyaSchneider-Kreuznach
Oct 202513.2%13.2%
Nov 202510.9%10.9%
Dec 202513.5%13.5%
Jan 202613.7%13.7%
Feb 202613.7%13.7%
Mar 202613.4%13.4%
Apr 202614.5%14.5%
May 202615.4%15.4%
Jun 202613.1%15.8%
Jul 202614.6%17.6%
Aug 202615.2%15.2%
Sep 2026——

How has the Hoya and Schneider-Kreuznach comparison changed over the last 12 months?

  • Hoya was ahead of Schneider-Kreuznach in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Hoya’s estimated Share of Search among lens filters worldwide moved from 13.2% to 15.2%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 11 months ending August 2026, Schneider-Kreuznach’s estimated Share of Search among lens filters worldwide moved from 13.2% to 15.2%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for lens filters worldwide in August 2026?

  1. In August 2026, Hoya overtook Schneider-Kreuznach to rank 3rd among lens filters worldwide, at 15.2%.

  2. In August 2026, Schneider-Kreuznach lost estimated Share of Search among lens filters worldwide, from 17.6% to 15.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Hoya’s and Schneider-Kreuznach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hoya

1 branded search term

  • hoya filter

Schneider-Kreuznach

1 branded search term

  • schneider kreuznach

How the Brand Demand Index is measured

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