Hoya vs Lee Filters:Which is more popular by branded search?
In August 2026, Lee Filters had more branded searches than Hoya among lens filters worldwide. Lee Filters was estimated to have 5.4K branded searches compared to Hoya’s 2.9K, and held a 28.3% Share of Search versus Hoya’s 15.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hoya or Lee Filters?
Compare the lens filters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lee Filters, Hoya. The figures are in the table below the chart.
View monthly share of search table
| Month | Lee Filters | NiSi | Hoya | Schneider-Kreuznach | Tiffen | Gobe |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.6% | 13.2% | 13.2% | 11% | 0.96% |
| Nov 2025 | 24.8% | 45.4% | 10.9% | 10.9% | 7.1% | 0.98% |
| Dec 2025 | 25.2% | 37.8% | 13.5% | 13.5% | 8.9% | 0.98% |
| Jan 2026 | 31.2% | 31.2% | 13.7% | 13.7% | 9% | 1.2% |
| Feb 2026 | 31.1% | 31.1% | 13.7% | 13.7% | 9% | 1.5% |
| Mar 2026 | 30.4% | 30.4% | 13.4% | 13.4% | 11% | 1.5% |
| Apr 2026 | 33.1% | 27.1% | 14.5% | 14.5% | 9.5% | 1.3% |
| May 2026 | 28.7% | 28.7% | 15.4% | 15.4% | 10.1% | 1.7% |
| Jun 2026 | 29.5% | 29.5% | 13.1% | 15.8% | 10.4% | 1.7% |
| Jul 2026 | 26.7% | 26.7% | 14.6% | 17.6% | 11.5% | 2.9% |
| Aug 2026 | 28.3% | 28.3% | 15.2% | 15.2% | 10% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hoya and Lee Filters comparison changed over the last 12 months?
3 findings
- Lee Filters was ahead of Hoya in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hoya’s estimated Share of Search among lens filters worldwide moved from 13.2% to 15.2%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Lee Filters’ estimated Share of Search among lens filters worldwide moved from 37% to 28.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for lens filters worldwide in August 2026?
2 changes
In August 2026, Hoya overtook Schneider-Kreuznach to rank 3rd among lens filters worldwide, at 15.2%.
In August 2026, Lee Filters gained estimated Share of Search among lens filters worldwide, from 26.7% to 28.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Hoya’s and Lee Filters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hoya
1 branded search term
- hoya filter
Lee Filters
1 branded search term
- lee filters
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.