Hitachino Nest vs Yebisu:Which is more popular?
In October 2026, Yebisu had more branded searches than Hitachino Nest among Japanese beer brands worldwide. Yebisu had about 12,100 branded searches, while Hitachino Nest had 3,600. Yebisu made up 3% of all Japanese beer brand searches we track, and Hitachino Nest accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about Japanese beer brands, Yebisu appeared in all five answers and Hitachino Nest in four. Yebisu was mentioned before Hitachino Nest in four out of five answers.
Who do people search for more?
Yebisu, about 3 searches for every 1 for Hitachino Nest
Who does AI mention more?
Yebisu, mentioned in every answer we collected
Who does AI recommend more?
Yebisu, named ahead of Hitachino Nest in 4 of 5 answers
Follow Hitachino Nest vs Yebisu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Japanese beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yebisu appeared in all five answers. Hitachino Nest was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yebisu was listed before Hitachino Nest in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asahi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sapporo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kirin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yebisu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hitachino Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Orion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suntory3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about Japanese beer brands
5 answers
Asked ChatGPT
“Which Japanese beer should I try?”
Asked ChatGPT
“What are the best Japanese beer brands?”
Asked ChatGPT
“What's a good Japanese beer to drink with sushi?”
Searched Google, AI Overview
“japanese beer”
Searched Google, AI Overview
“japanese beer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Hitachino Nest or Yebisu more popular in search?
This chart shows how often people search Google for Hitachino Nest and Yebisu by name. Each line represents a brand's share of searches for all seven Japanese beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yebisu, Hitachino Nest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asahi | Sapporo | Kirin | Orion | Suntory | Yebisu | Hitachino Nest |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.6% | 34.6% | 18.9% | 4.7% | 2.5% | 3.8% | 0.91% |
| Dec 2025 | 34.2% | 34.2% | 20.6% | 3.8% | 2.5% | 3.8% | 0.9% |
| Jan 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Feb 2026 | 31.7% | 38.5% | 19% | 4.2% | 2.3% | 3.5% | 0.84% |
| Mar 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Apr 2026 | 30.5% | 37.1% | 20.3% | 5% | 2.7% | 3.3% | 0.98% |
| May 2026 | 33.2% | 33.2% | 22.2% | 4.5% | 2.4% | 3.7% | 0.87% |
| Jun 2026 | 38.9% | 31.7% | 19.5% | 4.3% | 1.9% | 2.9% | 0.84% |
| Jul 2026 | 29.6% | 36% | 22.1% | 5.9% | 2.2% | 3.2% | 0.95% |
| Aug 2026 | 30.4% | 37.3% | 20.3% | 6.1% | 2.2% | 2.7% | 0.8% |
| Sep 2026 | 31.3% | 38.4% | 19.2% | 5.1% | 2.3% | 2.8% | 0.82% |
| Oct 2026 | 33.5% | 33.5% | 20.5% | 5.5% | 3% | 3% | 0.89% |
How has branded search for Hitachino Nest and Yebisu changed worldwide over the last 12 months?
3 findings
- Yebisu was ahead of Hitachino Nest in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hitachino Nest’s share of searches among Japanese beer brands worldwide moved from 0.91% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending October 2026, Yebisu’s share of searches among Japanese beer brands worldwide moved from 3.8% to 3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Japanese beer brands worldwide in October 2026?
2 changes
In October 2026, Suntory overtook Yebisu to rank 5th among Japanese beer brands worldwide, with 3% of the searches.
Estimated monthly branded searches for Hitachino Nest worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in October 2026.
How are Hitachino Nest’s and Yebisu’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hitachino Nest’s and Yebisu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hitachino Nest
1 branded search term
- hitachino nest
Yebisu
1 branded search term
- yebisu
Other head-to-heads among Japanese beer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.