Hitachino Nest vs Orion:Which is more popular?
In October 2026, Orion had more branded searches than Hitachino Nest among Japanese beer brands worldwide. Orion had about 22,200 branded searches, while Hitachino Nest had 3,600. Orion made up 5.5% of all Japanese beer brand searches we track, and Hitachino Nest accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about Japanese beer brands, Hitachino Nest appeared in four of the five answers and Orion in three. Hitachino Nest and Orion were each mentioned first in two of the four answers that named either.
Who do people search for more?
Orion, about 6 searches for every 1 for Hitachino Nest
Who does AI mention more?
Hitachino Nest, mentioned in 4 of 5 answers, Orion in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top Japanese beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hitachino Nest was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Orion was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hitachino Nest and Orion were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asahi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sapporo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kirin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yebisu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hitachino Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Orion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suntory3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about Japanese beer brands
5 answers
Asked ChatGPT
“Which Japanese beer should I try?”
Asked ChatGPT
“What are the best Japanese beer brands?”
Asked ChatGPT
“What's a good Japanese beer to drink with sushi?”
Searched Google, AI Overview
“japanese beer”
Searched Google, AI Overview
“japanese beer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Hitachino Nest or Orion more popular in search?
This chart shows how often people search Google for Hitachino Nest and Orion by name. Each line represents a brand's share of searches for all seven Japanese beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Orion, Hitachino Nest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asahi | Sapporo | Kirin | Orion | Suntory | Yebisu | Hitachino Nest |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.6% | 34.6% | 18.9% | 4.7% | 2.5% | 3.8% | 0.91% |
| Dec 2025 | 34.2% | 34.2% | 20.6% | 3.8% | 2.5% | 3.8% | 0.9% |
| Jan 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Feb 2026 | 31.7% | 38.5% | 19% | 4.2% | 2.3% | 3.5% | 0.84% |
| Mar 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Apr 2026 | 30.5% | 37.1% | 20.3% | 5% | 2.7% | 3.3% | 0.98% |
| May 2026 | 33.2% | 33.2% | 22.2% | 4.5% | 2.4% | 3.7% | 0.87% |
| Jun 2026 | 38.9% | 31.7% | 19.5% | 4.3% | 1.9% | 2.9% | 0.84% |
| Jul 2026 | 29.6% | 36% | 22.1% | 5.9% | 2.2% | 3.2% | 0.95% |
| Aug 2026 | 30.4% | 37.3% | 20.3% | 6.1% | 2.2% | 2.7% | 0.8% |
| Sep 2026 | 31.3% | 38.4% | 19.2% | 5.1% | 2.3% | 2.8% | 0.82% |
| Oct 2026 | 33.5% | 33.5% | 20.5% | 5.5% | 3% | 3% | 0.89% |
How has branded search for Hitachino Nest and Orion changed worldwide over the last 12 months?
3 findings
- Orion was ahead of Hitachino Nest in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hitachino Nest’s share of searches among Japanese beer brands worldwide moved from 0.91% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending October 2026, Orion’s share of searches among Japanese beer brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for Japanese beer brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for Orion worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in October 2026.
Estimated monthly branded searches for Hitachino Nest worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in October 2026.
How are Hitachino Nest’s and Orion’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hitachino Nest’s and Orion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hitachino Nest
1 branded search term
- hitachino nest
Orion
1 branded search term
- orion beer
Other head-to-heads among Japanese beer brands
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