Hitachino Nest vs Kirin:Which is more popular?
In October 2026, Kirin had more branded searches than Hitachino Nest among Japanese beer brands worldwide. Kirin had about 82,600 branded searches, while Hitachino Nest had 3,600. Kirin made up 20.5% of all Japanese beer brand searches we track, and Hitachino Nest accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about Japanese beer brands, Kirin appeared in all five answers and Hitachino Nest in four. Kirin was mentioned before Hitachino Nest in every answer.
Who do people search for more?
Kirin, about 23 searches for every 1 for Hitachino Nest
Who does AI mention more?
Kirin, mentioned in every answer we collected
Who does AI recommend more?
Kirin, named ahead of Hitachino Nest in every answer
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Top Japanese beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kirin appeared in all five answers. Hitachino Nest was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kirin was listed before Hitachino Nest in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Asahi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sapporo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kirin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yebisu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hitachino Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Orion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Suntory3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about Japanese beer brands
5 answers
Asked ChatGPT
“Which Japanese beer should I try?”
Asked ChatGPT
“What are the best Japanese beer brands?”
Asked ChatGPT
“What's a good Japanese beer to drink with sushi?”
Searched Google, AI Overview
“japanese beer”
Searched Google, AI Overview
“japanese beer brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Hitachino Nest or Kirin more popular in search?
This chart shows how often people search Google for Hitachino Nest and Kirin by name. Each line represents a brand's share of searches for all seven Japanese beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kirin, Hitachino Nest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asahi | Sapporo | Kirin | Orion | Suntory | Yebisu | Hitachino Nest |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.6% | 34.6% | 18.9% | 4.7% | 2.5% | 3.8% | 0.91% |
| Dec 2025 | 34.2% | 34.2% | 20.6% | 3.8% | 2.5% | 3.8% | 0.9% |
| Jan 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Feb 2026 | 31.7% | 38.5% | 19% | 4.2% | 2.3% | 3.5% | 0.84% |
| Mar 2026 | 30.7% | 37.4% | 20.4% | 4.1% | 2.2% | 4.1% | 0.99% |
| Apr 2026 | 30.5% | 37.1% | 20.3% | 5% | 2.7% | 3.3% | 0.98% |
| May 2026 | 33.2% | 33.2% | 22.2% | 4.5% | 2.4% | 3.7% | 0.87% |
| Jun 2026 | 38.9% | 31.7% | 19.5% | 4.3% | 1.9% | 2.9% | 0.84% |
| Jul 2026 | 29.6% | 36% | 22.1% | 5.9% | 2.2% | 3.2% | 0.95% |
| Aug 2026 | 30.4% | 37.3% | 20.3% | 6.1% | 2.2% | 2.7% | 0.8% |
| Sep 2026 | 31.3% | 38.4% | 19.2% | 5.1% | 2.3% | 2.8% | 0.82% |
| Oct 2026 | 33.5% | 33.5% | 20.5% | 5.5% | 3% | 3% | 0.89% |
How has branded search for Hitachino Nest and Kirin changed worldwide over the last 12 months?
3 findings
- Kirin was ahead of Hitachino Nest in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hitachino Nest’s share of searches among Japanese beer brands worldwide moved from 0.91% to 0.89%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending October 2026, Kirin’s share of searches among Japanese beer brands worldwide moved from 18.9% to 20.5%, and its estimated monthly branded searches moved from 60.2K to 82.6K.
How did search popularity change for Japanese beer brands worldwide in October 2026?
2 changes
In October 2026, Kirin gained share of searches among Japanese beer brands worldwide, from 19.2% to 20.5%.
Estimated monthly branded searches for Hitachino Nest worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in October 2026.
How are Hitachino Nest’s and Kirin’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hitachino Nest’s and Kirin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hitachino Nest
1 branded search term
- hitachino nest
Kirin
2 branded search terms
- kirin beer
- kirin ichiban
Other head-to-heads among Japanese beer brands
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