Brandwave

Hippo vs Planon:Which is more popular by branded search?

In August 2026, Hippo had more branded searches than Planon among facility management software worldwide. Hippo was estimated to have 673K branded searches compared to Planon’s 12.1K, and held an 86.7% Share of Search versus Planon’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among facility management software worldwide in August 2026Which is more popular in search, Hippo or Planon?
Hippo86.7%673K searches
vs
Planon1.6%12.1K searches

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Which is more popular in search, Hippo or Planon?

Compare the systems used to run buildings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hippo and Planon among facility management software worldwide, by month

Share of Search by month for Hippo, Planon. The figures are in the table below the chart.

View monthly share of search table
MonthHippoMaintainXServiceChannelCorrigoPlanon
Oct 202587.4%5.4%2.9%2.4%1.9%
Nov 202587.9%5.4%2.4%2.4%1.9%
Dec 202588.9%4.6%2.9%2%1.6%
Jan 202687.4%5.5%2.9%2.3%1.9%
Feb 202687.6%5.5%2.9%2.4%1.6%
Mar 202686.3%6.6%2.8%2.3%1.9%
Apr 202686.6%6.6%2.9%2.3%1.6%
May 202685.3%8%2.8%2.3%1.5%
Jun 202685.4%7.9%2.8%2.3%1.5%
Jul 202684.1%7.9%3.4%2.8%1.9%
Aug 202686.7%6.6%2.9%2.3%1.6%
Sep 2026—————

How has the Hippo and Planon comparison changed over the last 12 months?

  • Hippo was ahead of Planon in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Hippo’s estimated Share of Search among facility management software worldwide moved from 87.4% to 86.7%, and its estimated monthly branded searches held steady at 673K.
  • Across the 11 months ending August 2026, Planon’s estimated Share of Search among facility management software worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for facility management software worldwide in August 2026?

  1. In August 2026, Hippo gained estimated Share of Search among facility management software worldwide, from 84.1% to 86.7%.

  2. Estimated monthly branded searches for Planon worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Hippo’s and Planon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hippo

1 branded search term

  • hippo

Planon

1 branded search term

  • planon

How the Brand Demand Index is measured

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