Haxnicks vs Lechuza:Which is more popular by branded search?
In August 2026, Lechuza had more branded searches than Haxnicks among planters worldwide. Lechuza was estimated to have 1.6K branded searches compared to Haxnicks’ 260, and held a 10% Share of Search versus Haxnicks’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haxnicks or Lechuza?
Compare the planters people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lechuza, Haxnicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Crescent Garden | Lechuza | Elho | Bloem | Southern Patio | Haxnicks |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 9.5% | 9.5% | 3.5% | 2.3% | 2.8% |
| Nov 2025 | 80.8% | 6.7% | 5.9% | 2.6% | 1.4% | 2.6% |
| Dec 2025 | 82% | 7.3% | 4.9% | 1.7% | 1.4% | 2.7% |
| Jan 2026 | 76.2% | 10% | 6.8% | 2.5% | 1.6% | 3% |
| Feb 2026 | 77.9% | 8.4% | 6.4% | 2.5% | 1.7% | 3.1% |
| Mar 2026 | 68.8% | 10.8% | 9.1% | 5% | 2.2% | 4.1% |
| Apr 2026 | 70.6% | 9.1% | 9.1% | 4.8% | 2.3% | 4.2% |
| May 2026 | 66.8% | 10.8% | 8.6% | 7.2% | 2.7% | 4% |
| Jun 2026 | 70.1% | 11% | 7.5% | 5.8% | 2.8% | 2.8% |
| Jul 2026 | 77% | 9.9% | 6.8% | 3.1% | 1.7% | 1.7% |
| Aug 2026 | 75.3% | 10% | 8.1% | 3% | 2% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Haxnicks and Lechuza comparison changed over the last 12 months?
3 findings
- Lechuza was ahead of Haxnicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haxnicks’ estimated Share of Search among planters worldwide moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 11 months ending August 2026, Lechuza’s estimated Share of Search among planters worldwide moved from 9.5% to 10%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for planters worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Haxnicks’ and Lechuza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.