Brandwave

Harmony vs Railblaza:Which is more popular by branded search?

In August 2026, Harmony had more branded searches than Railblaza among kayak accessories worldwide. Harmony was estimated to have 550K branded searches compared to Railblaza’s 8.1K, and held a 73.4% Share of Search versus Railblaza’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among kayak accessories worldwide in August 2026Which is more popular in search, Harmony or Railblaza?
Harmony73.4%550K searches
vs
Railblaza1.1%8.1K searches

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Which is more popular in search, Harmony or Railblaza?

Compare the kayak accessories people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harmony and Railblaza among kayak accessories worldwide, by month

Share of Search by month for Harmony, Railblaza. The figures are in the table below the chart.

View monthly share of search table
MonthHarmonyScottySeattle SportsYakAttackRailblazaNRS
Oct 202572.8%21.8%3.6%0.87%0.87%0.08%
Nov 202570.2%25.7%1.9%1%1%0.09%
Dec 202570.2%25.7%1.9%1%1%0.11%
Jan 202674%22.2%2%0.89%0.89%0.08%
Feb 202674.1%22.2%1.6%1.1%0.89%0.07%
Mar 202673.5%22%2%1.3%1.1%0.12%
Apr 202673.5%22%2%1.3%1.1%0.12%
May 202673.5%22%1.6%1.6%1.1%0.14%
Jun 202669.4%25.4%1.9%1.9%1.2%0.16%
Jul 202669.6%25.5%1.5%1.9%1.3%0.16%
Aug 202673.4%22%2%1.3%1.1%0.15%
Sep 2026——————

How has the Harmony and Railblaza comparison changed over the last 12 months?

  • Harmony was ahead of Railblaza in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Harmony’s estimated Share of Search among kayak accessories worldwide moved from 72.8% to 73.4%, and its estimated monthly branded searches held steady at 550K.
  • Across the 11 months ending August 2026, Railblaza’s estimated Share of Search among kayak accessories worldwide moved from 0.87% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for kayak accessories worldwide in August 2026?

  1. In August 2026, Harmony gained estimated Share of Search among kayak accessories worldwide, from 69.6% to 73.4%.

  2. Estimated monthly branded searches for Railblaza worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Harmony’s and Railblaza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harmony

1 branded search term

  • harmony

Railblaza

1 branded search term

  • railblaza

How the Brand Demand Index is measured

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