Halo vs Merlin:Which is searched more?
In September 2026, Merlin had more branded searches than Halo among suit brands worldwide. Merlin was estimated to have 60.5K branded searches compared to Halo’s 14.8K, and held a 4.7% Share of Search versus Halo’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Halo or Merlin?
Compare the suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merlin, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Love to Dream | Merlin | Halo |
|---|---|---|---|---|
| Oct 2025 | 87.6% | 4% | 7.2% | 1.2% |
| Nov 2025 | 92.2% | 3.2% | 4% | 0.65% |
| Dec 2025 | 94% | 2.4% | 2.9% | 0.71% |
| Jan 2026 | 91.7% | 3.3% | 4% | 0.99% |
| Feb 2026 | 90.6% | 3.4% | 5.1% | 1% |
| Mar 2026 | 89.9% | 4.1% | 5% | 1% |
| Apr 2026 | 90% | 4.1% | 5% | 0.99% |
| May 2026 | 88.8% | 4.6% | 5.6% | 1.1% |
| Jun 2026 | 90% | 4.1% | 5% | 0.99% |
| Jul 2026 | 88.4% | 4.7% | 5.7% | 1.1% |
| Aug 2026 | 90.2% | 3.9% | 4.8% | 1.2% |
| Sep 2026 | 89.4% | 4.7% | 4.7% | 1.2% |
How has the Halo and Merlin comparison changed over the last 12 months?
3 findings
- Merlin was ahead of Halo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halo’s estimated Share of Search among suit brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Merlin’s estimated Share of Search among suit brands worldwide moved from 7.2% to 4.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for suit brands worldwide in September 2026?
2 changes
In September 2026, Love to Dream overtook Merlin to rank 2nd among suit brands worldwide, with 4.7% estimated Share of Search.
Estimated monthly branded searches for Merlin worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
Other head-to-heads among suit brands
How each brand is measured
Brandwave collects information about searches that people make online using Halo’s and Merlin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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