H&M vs Seed Heritage:Which is searched more?
In September 2026, H&M had more branded searches than Seed Heritage among women's fashion retailers worldwide. H&M was estimated to have 16.6M branded searches compared to Seed Heritage’s 177K, and held a 29.2% Share of Search versus Seed Heritage’s 0.31%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, H&M or Seed Heritage?
Compare the women's fashion retailers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for H&M, Seed Heritage. The figures are in the table below the chart.
View monthly share of search table
| Month | Zara | H&M | Cotton On | Country Road | Seed Heritage | Max |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 33.8% | 3% | 1.1% | 0.3% | 0.03% |
| Nov 2025 | 64.5% | 28.9% | 4.8% | 1.4% | 0.31% | 0.03% |
| Dec 2025 | 65.1% | 29.2% | 3.9% | 1.4% | 0.31% | 0.03% |
| Jan 2026 | 65.9% | 29.4% | 3.2% | 1.2% | 0.26% | 0.03% |
| Feb 2026 | 65.1% | 29.1% | 3.9% | 1.4% | 0.31% | 0.03% |
| Mar 2026 | 65.2% | 29.1% | 3.9% | 1.4% | 0.31% | 0.03% |
| Apr 2026 | 65.2% | 29.1% | 3.9% | 1.4% | 0.31% | 0.04% |
| May 2026 | 61.1% | 33.5% | 3.7% | 1.4% | 0.29% | 0.04% |
| Jun 2026 | 61.5% | 33.7% | 3% | 1.4% | 0.29% | 0.03% |
| Jul 2026 | 65.7% | 29.3% | 3.2% | 1.5% | 0.26% | 0.03% |
| Aug 2026 | 65.4% | 29.2% | 3.9% | 1.2% | 0.31% | 0.03% |
| Sep 2026 | 65.4% | 29.2% | 3.9% | 1.2% | 0.31% | 0.03% |
How has the H&M and Seed Heritage comparison changed over the last 12 months?
3 findings
- H&M was ahead of Seed Heritage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H&M’s estimated Share of Search among women's fashion retailers worldwide moved from 33.8% to 29.2%, and its estimated monthly branded searches moved from 20.4M to 16.6M.
- Across the 12 months ending September 2026, Seed Heritage’s estimated Share of Search among women's fashion retailers worldwide moved from 0.3% to 0.31%, and its estimated monthly branded searches moved from 183K to 177K.
How did search popularity change for women's fashion retailers worldwide in September 2026?
1 change
H&M’s estimated Share of Search among women's fashion retailers worldwide has lost ground for 3 months in a row, from 33.7% to 29.2% in September 2026.
Other head-to-heads among women's fashion retailers
How each brand is measured
Brandwave collects information about searches that people make online using H&M’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
H&M
1 branded search term
- h&m
Seed Heritage
2 branded search terms
- seed clothing
- seed heritage
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