Brandwave

GT's vs Lo Bros:Which is more popular by branded search?

In August 2026, Lo Bros had more branded searches than GT's among kombucha brands worldwide. Lo Bros was estimated to have 480 branded searches compared to GT's’ 10, and held a 1% Share of Search versus GT's’ 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among kombucha brands worldwide in August 2026Which is more popular in search, GT's or Lo Bros?
GT's0.02%10 searches
vs
Lo Bros1%480 searches

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Which is more popular in search, GT's or Lo Bros?

Compare the kombucha brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GT's and Lo Bros among kombucha brands worldwide, by month

Share of Search by month for Lo Bros, GT's. The figures are in the table below the chart.

View monthly share of search table
MonthHealth-AdeRemedyBrew DrLo BrosGT's
Oct 202546.2%42.3%7.5%3.9%0.02%
Nov 202546.1%42.4%7.4%4.1%0.03%
Dec 202555.4%34.1%7.2%3.2%0.02%
Jan 202650.5%42.2%5.4%1.9%0.02%
Feb 202654.4%38.8%4.8%2%0.02%
Mar 202657.8%35.6%5.1%1.5%0.02%
Apr 202657.4%35.2%6.1%1.2%0.02%
May 202647.5%43.5%7.7%1.3%0.02%
Jun 202649.4%43.1%6.4%1.1%0.02%
Jul 202649.3%43.1%6.4%1.1%0.02%
Aug 202647.6%43.7%7.7%1%0.02%
Sep 2026—————

How has the GT's and Lo Bros comparison changed over the last 12 months?

  • Lo Bros was ahead of GT's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, GT's’ estimated Share of Search among kombucha brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 10.
  • Across the 11 months ending August 2026, Lo Bros’ estimated Share of Search among kombucha brands worldwide moved from 3.9% to 1%, and its estimated monthly branded searches moved from 1.9K to 480.

How did search popularity change for kombucha brands worldwide in August 2026?

  1. Estimated monthly branded searches for Lo Bros worldwide fell 74.7% over 11 measured months, from 1.9K to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using GT's’ and Lo Bros’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GT's

1 branded search term

  • gt s kombucha

Lo Bros

1 branded search term

  • lo bros

How the Brand Demand Index is measured

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