Brandwave

Google Earth Engine vs SafeGraph:Which is more popular?

In September 2026, Google Earth Engine had more branded searches than SafeGraph among geospatial analytics platforms worldwide. Google Earth Engine had about 135,000 branded searches, while SafeGraph had 1,000. Google Earth Engine made up 11.7% of all geospatial analytics platform searches we track, and SafeGraph accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about geospatial analytics platforms, Google Earth Engine appeared in three of the four answers and SafeGraph in none.

Among geospatial analytics platforms worldwide in September 2026

Who do people search for more?

Google Earth Engine, about 135 searches for every 1 for SafeGraph

Google Earth Engine 135K searchesSafeGraph 1K searches

Who does AI mention more?

Google Earth Engine, mentioned in 3 of 4 answers, SafeGraph in 0

Google Earth Engine in 3 of 4SafeGraph in 0 of 4

Who does AI recommend more?

Google Earth Engine, the only one of the two named

Google Earth Engine first in 3SafeGraph never named

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Top geospatial analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Google Earth Engine was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. SafeGraph did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Esri ArcGIS1st
  2. CARTO2nd
  3. QGIS3rd
  4. Google Earth Engine4th
  5. Mapbox5th
  6. Foursquare–
  7. SafeGraph–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • QGIS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Esri ArcGIS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mapbox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CARTO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Google Earth Engine3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Foursquare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SafeGraph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about geospatial analytics platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Earth Engine or SafeGraph more popular in search?

This chart shows how often people search Google for Google Earth Engine and SafeGraph by name. Each line represents a brand's share of searches for all seven geospatial analytics platforms we track, month by month, from English-language searches worldwide.

Google Earth Engine and SafeGraph among geospatial analytics platforms worldwide, by month

Share of searches by month for Google Earth Engine, SafeGraph. The figures are in the table below the chart.

View monthly share of searches table
MonthQGISEsri ArcGISGoogle Earth EngineMapboxFoursquareCARTOSafeGraph
Oct 202537.8%26.5%13.8%13.8%5.1%2.8%0.2%
Nov 202537.9%26.2%13.9%13.9%5.1%2.8%0.16%
Dec 202538.4%26.7%11.5%14.1%6.3%2.8%0.17%
Jan 202640.6%23.8%12.2%14.9%5.5%3%0.17%
Feb 202641.3%24%10.1%15.2%6.8%2.5%0.17%
Mar 202637.2%26.1%11.1%13.6%9.1%2.7%0.16%
Apr 202637.4%26%13.7%13.7%6.2%2.8%0.16%
May 202640.2%23.3%12.1%14.7%6.6%3%0.14%
Jun 202639.1%22.7%14.4%14.4%6.4%2.9%0.2%
Jul 202639.4%22.8%14.4%14.4%5.3%3.5%0.14%
Aug 202639.1%22.6%14.3%14.3%5.3%4.3%0.11%
Sep 202639.1%27.4%11.7%11.7%6.4%3.5%0.09%

How has the Google Earth Engine and SafeGraph comparison changed over the last 12 months?

3 findings

How did search popularity change for geospatial analytics platforms worldwide in September 2026?

2 changes
  1. In September 2026, Google Earth Engine lost share of searches among geospatial analytics platforms worldwide, from 14.3% to 11.7%.

  2. Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Earth Engine’s and SafeGraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Earth Engine

1 branded search term

  • google earth engine

SafeGraph

1 branded search term

  • safegraph

How the Brand Demand Index is measured

Other head-to-heads among geospatial analytics platforms

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