Google DeepMind vs xAI:Which is searched more?
In September 2026, xAI had more branded searches than Google DeepMind among AI model companies worldwide. xAI was estimated to have 201K branded searches compared to Google DeepMind’s 135K, and held a 1.6% Share of Search versus Google DeepMind’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google DeepMind or xAI?
Compare the ai model companies people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for xAI, Google DeepMind. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | xAI | Google DeepMind |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 10.9% | 3.1% | 0.77% |
| Nov 2025 | 76.7% | 8.4% | 10.7% | 3.1% | 1.1% |
| Dec 2025 | 81.5% | 6% | 9.4% | 2.2% | 0.81% |
| Jan 2026 | 66.5% | 13.3% | 13.9% | 4.9% | 1.5% |
| Feb 2026 | 43% | 43% | 9% | 3.9% | 1.2% |
| Mar 2026 | 65.7% | 24.2% | 7.5% | 2.2% | 0.44% |
| Apr 2026 | 56.5% | 30.9% | 9.7% | 2.3% | 0.68% |
| May 2026 | 58.9% | 26.4% | 10.9% | 2.9% | 0.87% |
| Jun 2026 | 42% | 42% | 12.6% | 2.5% | 0.92% |
| Jul 2026 | 55.1% | 30.2% | 11.5% | 2.2% | 1% |
| Aug 2026 | 54.8% | 30% | 11.4% | 2.2% | 1.5% |
| Sep 2026 | 48.1% | 39.3% | 10% | 1.6% | 1.1% |
How has the Google DeepMind and xAI comparison changed over the last 12 months?
3 findings
- xAI was ahead of Google DeepMind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google DeepMind’s estimated Share of Search among AI model companies worldwide moved from 0.77% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, xAI’s estimated Share of Search among AI model companies worldwide moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 368K to 201K.
How did search popularity change for AI model companies worldwide in September 2026?
2 changes
In September 2026, xAI lost estimated Share of Search among AI model companies worldwide, from 2.2% to 1.6%.
Estimated monthly branded searches for Google DeepMind worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.
Other head-to-heads among AI model companies
How each brand is measured
Brandwave collects information about searches that people make online using Google DeepMind’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google DeepMind
1 branded search term
- google deepmind
xAI
1 branded search term
- xai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.