Brandwave

Gladiator vs Seville Classics:Which is more popular?

In September 2026, Seville Classics had more branded searches than Gladiator among workbench brands worldwide. Seville Classics had about 9,900 branded searches, while Gladiator had 4,000. Seville Classics made up 2.2% of all workbench brand searches we track, and Gladiator accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about workbench brands, Gladiator appeared in three of the four answers and Seville Classics in two. Gladiator was mentioned before Seville Classics in two out of three answers.

Among workbench brands worldwide in September 2026

Who do people search for more?

Seville Classics, about 2 searches for every 1 for Gladiator

Seville Classics 9.9K searchesGladiator 4K searches

Who does AI mention more?

Gladiator, mentioned in 3 of 4 answers, Seville Classics in 2

Gladiator in 3 of 4Seville Classics in 2 of 4

Who does AI recommend more?

Gladiator, named ahead of Seville Classics in 2 of 3 answers

Gladiator first in 2Seville Classics first in 1

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Top workbench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gladiator was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Seville Classics was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gladiator was listed before Seville Classics in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husky1st
  2. Gladiator2nd
  3. Seville Classics3rd
  4. WEN4th
  5. Sjöbergs5th
  6. WORX6th
  7. Kobalt7th
  8. Black+Decker–
  9. Keter–
  10. Sealey–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sjöbergs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gladiator3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Seville Classics2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • WORX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about workbench brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gladiator or Seville Classics more popular in search?

This chart shows how often people search Google for Gladiator and Seville Classics by name. Each line represents a brand's share of searches for all 11 workbench brands we track, month by month, from English-language searches worldwide.

Gladiator and Seville Classics among workbench brands worldwide, by month

Share of searches by month for Seville Classics, Gladiator. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack+DeckerKobaltKeterSealeyHuskySeville ClassicsSjöbergsWORXGladiatorWENStanley
Oct 202552.9%19.5%13.1%3.2%3.9%2.1%1.7%1.4%0.97%0.95%0.16%
Nov 202552.8%21.5%11.8%2.9%4.3%1.9%1.6%0.86%1.1%1.1%0.14%
Dec 202552.1%23.4%10.5%2.6%4.7%2.1%1.7%0.76%0.91%1.1%0.13%
Jan 202650.3%20.7%13.8%3.4%4.1%2.8%1.5%1%0.98%1.2%0.16%
Feb 202650.6%18.7%15.3%3.7%3.7%2.5%2.5%1.1%0.81%0.91%0.15%
Mar 202646.6%19.2%19.2%3.1%3.8%2.1%1.7%2.6%0.85%0.76%0.19%
Apr 202644.5%18.3%22.2%3%3%2%1.6%3.7%0.81%0.73%0.15%
May 202649.8%16.7%20.3%2.7%2.7%1.8%1.5%2.7%0.89%0.66%0.11%
Jun 202651.5%15.6%19%3.1%3.1%2.1%1.4%2.5%0.95%0.61%0.12%
Jul 202651.2%17.2%17.2%3.4%3.4%2.3%1.5%1.9%0.93%0.67%0.14%
Aug 202649.6%20.4%16.7%2.7%3.3%2.2%1.8%1.5%0.97%0.65%0.16%
Sep 202649.8%20.5%16.7%3.3%2.7%2.2%1.5%1.5%0.9%0.66%0.16%

How has the Gladiator and Seville Classics comparison changed over the last 12 months?

3 findings

How did search popularity change for workbench brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Gladiator worldwide fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gladiator’s and Seville Classics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gladiator

2 branded search terms

  • gladiator garage
  • gladiator workbench

Seville Classics

1 branded search term

  • seville classics

How the Brand Demand Index is measured

Other head-to-heads among workbench brands

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