Brandwave

GitLab CI vs Travis CI:Which is more popular?

In September 2026, GitLab CI had more branded searches than Travis CI among CI/CD tools worldwide. GitLab CI had about 8,100 branded searches, while Travis CI had 2,400. GitLab CI made up 2% of all CI/CD tool searches we track, and Travis CI accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about CI/CD tools, GitLab CI appeared in all five answers and Travis CI in one. GitLab CI was mentioned before Travis CI in every answer.

Among CI/CD tools worldwide in September 2026

Who do people search for more?

GitLab CI, about 3 searches for every 1 for Travis CI

GitLab CI 8.1K searchesTravis CI 2.4K searches

Who does AI mention more?

GitLab CI, mentioned in every answer we collected

GitLab CI in 5 of 5Travis CI in 1 of 5

Who does AI recommend more?

GitLab CI, named ahead of Travis CI in every answer

GitLab CI first in 5Travis CI never first

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Top CI/CD tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GitLab CI appeared in all five answers. Travis CI was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GitLab CI was listed before Travis CI in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub Actions1st
  2. Jenkins2nd
  3. GitLab CI3rd
  4. CircleCI4th
  5. Argo CD5th
  6. Buildkite6th
  7. Travis CI7th
  8. TeamCity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitLab CI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CircleCI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argo CD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buildkite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Travis CI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TeamCity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CI/CD tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GitLab CI or Travis CI more popular in search?

This chart shows how often people search Google for GitLab CI and Travis CI by name. Each line represents a brand's share of searches for all eight CI/CD tools we track, month by month, from English-language searches worldwide.

GitLab CI and Travis CI among CI/CD tools worldwide, by month

Share of searches by month for GitLab CI, Travis CI. The figures are in the table below the chart.

View monthly share of searches table
MonthJenkinsGitHub ActionsArgo CDTeamCityBuildkiteGitLab CITravis CICircleCI
Oct 202553.5%19.7%18%3.2%1.4%3.2%0.96%0.03%
Nov 202553.8%19.8%18.1%3.2%1.4%2.6%0.96%0.02%
Dec 202556.1%20.6%15.4%2.8%1.5%2.8%0.82%0.03%
Jan 202654.1%19.9%18.2%2.7%1.5%2.7%0.97%0.02%
Feb 202653.3%19.6%17.9%2.6%3.2%2.6%0.78%0.02%
Mar 202648.7%26.7%16.4%2.9%2%2.4%0.87%0.02%
Apr 202651.9%23.2%17.4%2.6%2.1%2.1%0.76%0.02%
May 202651.7%23.1%17.4%2.5%2.5%2.1%0.61%0.01%
Jun 202649.4%22.2%20.3%3%2%2.4%0.71%0.02%
Jul 202650.8%22.9%18.1%3.1%2.5%2%0.61%0.02%
Aug 202647.8%26.2%17.1%3.5%2.9%1.9%0.57%0.02%
Sep 202650.8%22.9%18.1%3.1%2.5%2%0.61%0.01%

How has the GitLab CI and Travis CI comparison changed over the last 12 months?

3 findings
  • GitLab CI was ahead of Travis CI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GitLab CI’s share of searches among CI/CD tools worldwide moved from 3.2% to 2%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
  • Across the 12 months ending September 2026, Travis CI’s share of searches among CI/CD tools worldwide moved from 0.96% to 0.61%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

How did search popularity change for CI/CD tools worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Travis CI worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for GitLab CI worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GitLab CI’s and Travis CI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GitLab CI

1 branded search term

  • gitlab ci

Travis CI

1 branded search term

  • travisci

How the Brand Demand Index is measured

Other head-to-heads among CI/CD tools

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