Brandwave

GitLab CI vs Semaphore:Which is more popular?

In September 2026, GitLab CI had more branded searches than Semaphore among CI/CD tools worldwide. GitLab CI had about 8,100 branded searches, while Semaphore had 620. GitLab CI made up 1.9% of all CI/CD tool searches we track, and Semaphore accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about CI/CD tools, GitLab CI appeared in all five answers and Semaphore in none.

Among CI/CD tools worldwide in September 2026

Who do people search for more?

GitLab CI, about 13 searches for every 1 for Semaphore

GitLab CI 8.1K searchesSemaphore 620 searches

Who does AI mention more?

GitLab CI, mentioned in every answer we collected

GitLab CI in 5 of 5Semaphore in 0 of 5

Who does AI recommend more?

GitLab CI, the only one of the two named

GitLab CI first in 5Semaphore never named

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Top CI/CD tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GitLab CI appeared in all five answers. Semaphore did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub Actions1st
  2. Jenkins2nd
  3. GitLab CI3rd
  4. CircleCI4th
  5. Argo CD5th
  6. Buildkite6th
  7. Travis CI7th
  8. TeamCity–
  9. Semaphore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CircleCI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitLab CI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argo CD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buildkite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Travis CI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TeamCity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semaphore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CI/CD tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is GitLab CI or Semaphore more popular in search?

This chart shows how often people search Google for GitLab CI and Semaphore by name. Each line represents a brand's share of searches for all nine CI/CD tools we track, month by month, from English-language searches worldwide.

GitLab CI and Semaphore among CI/CD tools worldwide, by month

Share of searches by month for GitLab CI, Semaphore. The figures are in the table below the chart.

View monthly share of searches table
MonthJenkinsGitHub ActionsArgo CDCircleCITeamCityBuildkiteGitLab CITravis CISemaphore
Oct 202551%19.4%17.2%3.8%3.1%1.4%3.1%0.91%0.14%
Nov 202551.3%19.5%17.3%3.8%3.1%1.4%2.5%0.92%0.14%
Dec 202553.5%20.2%14.7%4%2.6%1.4%2.6%0.78%0.14%
Jan 202651.6%19.6%17.4%3.9%2.5%1.4%2.5%0.92%0.13%
Feb 202650.8%19.3%17.1%3.8%2.5%3.1%2.5%0.74%0.13%
Mar 202646.7%26.2%15.7%3.5%2.8%1.9%2.3%0.83%0.14%
Apr 202649.6%22.7%16.7%3.7%2.4%2%2%0.73%0.1%
May 202649.5%22.6%16.6%3.7%2.4%2.4%2%0.58%0.09%
Jun 202646.9%21.6%19.3%4.3%2.8%1.9%2.3%0.68%0.12%
Jul 202648.6%22.4%17.4%3.6%2.9%2.4%2%0.58%0.12%
Aug 202645.9%25.6%16.4%3.4%3.4%2.8%1.8%0.55%0.18%
Sep 202648.3%22.1%17.2%4.4%2.9%2.4%1.9%0.58%0.15%

How has the GitLab CI and Semaphore comparison changed over the last 12 months?

3 findings
  • GitLab CI was ahead of Semaphore in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GitLab CI’s share of searches among CI/CD tools worldwide moved from 3.1% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
  • Across the 12 months ending September 2026, Semaphore’s share of searches among CI/CD tools worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 690 to 620.

How did search popularity change for CI/CD tools worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for GitLab CI worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Semaphore worldwide fell 10.1% over 12 measured months, from 690 to 620 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using GitLab CI’s and Semaphore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GitLab CI

1 branded search term

  • gitlab ci

Semaphore

3 branded search terms

  • semaphore ci
  • semaphore ci cd
  • semaphore io

How the Brand Demand Index is measured

Other head-to-heads among CI/CD tools

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