Brandwave

Ghosthack vs The Drum Broker:Which is more popular?

In October 2026, The Drum Broker had more branded searches than Ghosthack among sample pack sites worldwide. The Drum Broker had about 3,900 branded searches, while Ghosthack had 2,900. The Drum Broker made up 1.2% of all sample pack site searches we track, and Ghosthack accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about sample pack sites, Ghosthack and The Drum Broker each appeared in two of the five answers. The Drum Broker was mentioned before Ghosthack in two out of three answers that named either.

Among sample pack sites worldwide in October 2026

Who do people search for more?

The Drum Broker, about 34% more searches than Ghosthack

The Drum Broker 3.9K searchesGhosthack 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Ghosthack in 2 of 5The Drum Broker in 2 of 5

Who does AI recommend more?

The Drum Broker, named ahead of Ghosthack in 2 of 3 answers

The Drum Broker first in 2Ghosthack first in 1

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Top sample pack sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghosthack was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The Drum Broker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Drum Broker was listed before Ghosthack in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Splice1st
  2. Cymatics2nd
  3. Loopmasters3rd
  4. The Drum Broker4th
  5. Ghosthack5th
  6. Black Octopus Sound6th
  7. Loopcloud7th
  8. LANDR8th
  9. Tracklib9th
  10. Looperman–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Splice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cymatics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loopmasters3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tracklib2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loopcloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LANDR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Drum Broker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghosthack2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Octopus Sound2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looperman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sample pack sites

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Ghosthack or The Drum Broker more popular in search?

This chart shows how often people search Google for Ghosthack and The Drum Broker by name. Each line represents a brand's share of searches for all 14 sample pack sites we track, month by month, from English-language searches worldwide.

Ghosthack and The Drum Broker among sample pack sites worldwide, by month

Share of searches by month for The Drum Broker, Ghosthack. The figures are in the table below the chart.

View monthly share of searches table
MonthLoopermanSampleFocusSpliceTracklibLoopcloudLoopmastersLANDRCymaticsThe Drum BrokerGhosthackProducer LoopsADSR SoundsBlack Octopus SoundNoiiz
Nov 202552%15.6%6.7%8.6%4.7%3.8%1.4%1.5%1.8%1.4%1.1%0.49%0.49%0.41%
Dec 202553.8%16.2%7.4%7.3%4%3.2%1.4%1.3%1.3%1.8%0.96%0.43%0.51%0.35%
Jan 202651.9%19.1%6.9%8.5%3.8%3.1%1.1%1.4%1%0.93%0.93%0.41%0.41%0.41%
Feb 202651.7%19%6.7%8.5%3.1%3.8%1.4%1.3%1.2%1.1%0.91%0.41%0.41%0.41%
Mar 202653.9%19.8%6.5%7.3%2.7%3.2%1.2%1.2%1.3%0.96%0.78%0.35%0.35%0.51%
Apr 202653.7%19.8%7.2%7.2%2.6%2.6%1.2%1.2%1.6%0.96%0.77%0.35%0.35%0.35%
May 202654.3%20%6.8%7.3%2.7%2.7%0.97%1.4%1.3%0.97%0.78%0.27%0.27%0.27%
Jun 202650%22.4%7.5%6.7%4.5%2.5%1.1%1.5%1.2%1.1%0.73%0.3%0.27%0.27%
Jul 202651.9%19%6.8%8.5%3.8%2.5%1.1%1.8%1.3%1.1%0.91%0.31%0.41%0.28%
Aug 202653.2%19.6%7.6%7.2%3.9%2.6%0.95%1.5%0.9%0.95%0.77%0.26%0.34%0.23%
Sep 202651.2%23%7.1%6.9%3.1%2.5%1.1%1.4%1.2%0.9%0.74%0.31%0.31%0.31%
Oct 202650.2%22.5%6.9%6.8%4.5%2.5%1.6%1.2%1.2%0.88%0.73%0.3%0.3%0.3%

How has branded search for Ghosthack and The Drum Broker changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Ghosthack took it in December 2025, The Drum Broker took it in January 2026, Ghosthack took it in August 2026, The Drum Broker took it in September 2026.
  • Across the 12 months ending October 2026, Ghosthack’s share of searches among sample pack sites worldwide moved from 1.4% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
  • Across the 12 months ending October 2026, The Drum Broker’s share of searches among sample pack sites worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 7K to 3.9K.

How did search popularity change for sample pack sites worldwide in October 2026?

3 changes
  1. In October 2026, LANDR overtook Cymatics and The Drum Broker to rank 7th among sample pack sites worldwide, with 1.6% of the searches.

  2. Estimated monthly branded searches for Ghosthack worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in October 2026.

  3. Estimated monthly branded searches for The Drum Broker worldwide fell 44.3% over 12 measured months, from 7K to 3.9K in October 2026.

How are Ghosthack’s and The Drum Broker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ghosthack’s and The Drum Broker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghosthack

1 branded search term

  • ghosthack

The Drum Broker

2 branded search terms

  • drum broker
  • the drum broker

How the Brand Demand Index is measured

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