Gaia Skin Naturals vs Mustela:Which is searched more?
In September 2026, Mustela had more branded searches than Gaia Skin Naturals among baby skincare brands worldwide. Mustela was estimated to have 424K branded searches compared to Gaia Skin Naturals’ 1.9K, and held a 60.2% Share of Search versus Gaia Skin Naturals’ 0.27%. These are worldwide searches for English-language branded terms.
Follow Gaia Skin Naturals vs Mustela and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gaia Skin Naturals or Mustela?
Compare the baby skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustela, Gaia Skin Naturals. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 41.9% | 5.3% | 0.21% | 0.04% |
| Nov 2025 | 52% | 41.4% | 6.3% | 0.24% | 0.04% |
| Dec 2025 | 53% | 40.5% | 6.1% | 0.29% | 0.04% |
| Jan 2026 | 53% | 40.6% | 6.1% | 0.23% | 0.05% |
| Feb 2026 | 56.8% | 37.4% | 5.5% | 0.26% | 0.05% |
| Mar 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| Apr 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| May 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.05% |
| Jun 2026 | 56.9% | 36.2% | 6.6% | 0.21% | 0.05% |
| Jul 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.05% |
| Aug 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.07% |
| Sep 2026 | 60.2% | 32.4% | 7% | 0.27% | 0.06% |
How has the Gaia Skin Naturals and Mustela comparison changed over the last 12 months?
3 findings
- Mustela was ahead of Gaia Skin Naturals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gaia Skin Naturals’ estimated Share of Search among baby skincare brands worldwide moved from 0.21% to 0.27%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Mustela’s estimated Share of Search among baby skincare brands worldwide moved from 52.6% to 60.2%, and its estimated monthly branded searches moved from 406K to 424K.
How did search popularity change for baby skincare brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Gaia Skin Naturals worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Other head-to-heads among baby skincare brands
How each brand is measured
Brandwave collects information about searches that people make online using Gaia Skin Naturals’ and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gaia Skin Naturals
1 branded search term
- gaia skin naturals
Mustela
4 branded search terms
- mustela
- mustela baby
- mustela shampoo
- mustela stelatopia
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.