Gaia Skin Naturals vs Johnson's Baby:Which is searched more?
In September 2026, Gaia Skin Naturals had more branded searches than Johnson's Baby among baby skincare brands worldwide. Gaia Skin Naturals was estimated to have 1.9K branded searches compared to Johnson's Baby’s 390, and held a 0.27% Share of Search versus Johnson's Baby’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gaia Skin Naturals or Johnson's Baby?
Compare the baby skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gaia Skin Naturals, Johnson's Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustela | Weleda | Aveeno Baby | Gaia Skin Naturals | Johnson's Baby |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 41.9% | 5.3% | 0.21% | 0.04% |
| Nov 2025 | 52% | 41.4% | 6.3% | 0.24% | 0.04% |
| Dec 2025 | 53% | 40.5% | 6.1% | 0.29% | 0.04% |
| Jan 2026 | 53% | 40.6% | 6.1% | 0.23% | 0.05% |
| Feb 2026 | 56.8% | 37.4% | 5.5% | 0.26% | 0.05% |
| Mar 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| Apr 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.06% |
| May 2026 | 56.9% | 36.2% | 6.6% | 0.25% | 0.05% |
| Jun 2026 | 56.9% | 36.2% | 6.6% | 0.21% | 0.05% |
| Jul 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.05% |
| Aug 2026 | 60.7% | 32% | 6.9% | 0.27% | 0.07% |
| Sep 2026 | 60.2% | 32.4% | 7% | 0.27% | 0.06% |
How has the Gaia Skin Naturals and Johnson's Baby comparison changed over the last 12 months?
3 findings
- Gaia Skin Naturals was ahead of Johnson's Baby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gaia Skin Naturals’ estimated Share of Search among baby skincare brands worldwide moved from 0.21% to 0.27%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Johnson's Baby’s estimated Share of Search among baby skincare brands worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for baby skincare brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
Estimated monthly branded searches for Gaia Skin Naturals worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Other head-to-heads among baby skincare brands
How each brand is measured
Brandwave collects information about searches that people make online using Gaia Skin Naturals’ and Johnson's Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gaia Skin Naturals
1 branded search term
- gaia skin naturals
Johnson's Baby
1 branded search term
- johnsonsbaby
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