Brandwave

G. Henle Verlag vs Hal Leonard:Which is more popular?

In September 2026, Hal Leonard had more branded searches than G. Henle Verlag among sheet music publishers worldwide. Hal Leonard had about 42,400 branded searches, while G. Henle Verlag had 4,400. Hal Leonard made up 23.3% of all sheet music publisher searches we track, and G. Henle Verlag accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about sheet music publishers, Hal Leonard appeared in all five answers and G. Henle Verlag in four. G. Henle Verlag was mentioned before Hal Leonard in three out of five answers.

Among sheet music publishers worldwide in September 2026

Who do people search for more?

Hal Leonard, about 10 searches for every 1 for G. Henle Verlag

Hal Leonard 42.4K searchesG. Henle Verlag 4.4K searches

Who does AI mention more?

Hal Leonard, mentioned in every answer we collected

Hal Leonard in 5 of 5G. Henle Verlag in 4 of 5

Who does AI recommend more?

G. Henle Verlag, named ahead of Hal Leonard in 3 of 5 answers

G. Henle Verlag first in 3Hal Leonard first in 2

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Top sheet music publishers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hal Leonard appeared in all five answers. G. Henle Verlag was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. G. Henle Verlag was listed before Hal Leonard in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hal Leonard1st
  2. G. Henle Verlag2nd
  3. Alfred3rd
  4. Faber4th
  5. Bärenreiter5th
  6. Schirmer6th
  7. Schott Music7th
  8. Boosey & Hawkes8th
  9. Peters Edition–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hal Leonard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G. Henle Verlag4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alfred3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schirmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bärenreiter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schott Music2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boosey & Hawkes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peters Edition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sheet music publishers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is G. Henle Verlag or Hal Leonard more popular in search?

This chart shows how often people search Google for G. Henle Verlag and Hal Leonard by name. Each line represents a brand's share of searches for all nine sheet music publishers we track, month by month, from English-language searches worldwide.

G. Henle Verlag and Hal Leonard among sheet music publishers worldwide, by month

Share of searches by month for Hal Leonard, G. Henle Verlag. The figures are in the table below the chart.

View monthly share of searches table
MonthFaberHal LeonardSchirmerBärenreiterBoosey & HawkesG. Henle VerlagSchott MusicAlfredPeters Edition
Oct 202564.8%20.6%3.9%2.6%2.6%2.1%1.7%0.77%0.91%
Nov 202559.3%23.1%4.4%2.9%3.6%2.9%1.9%0.86%1%
Dec 202560.2%23.5%3.6%3%3%3%2%0.88%1%
Jan 202656.3%26.8%4.1%3.4%3.4%2.3%1.8%0.97%0.97%
Feb 202660.7%23.7%3.6%3%3%2.4%1.6%0.88%1%
Mar 202659.4%22.9%4.4%3.6%3.6%2.4%1.9%0.86%1%
Apr 202662.9%20%4.6%3.1%3.1%2.5%2.1%0.74%0.92%
May 202663.5%20.2%3.8%3.1%3.1%2.5%2.1%0.75%0.92%
Jun 202664.6%20.6%3.9%2.6%2.6%2.6%1.7%0.59%0.94%
Jul 202667.2%17.5%3.3%2.7%3.3%2.7%1.8%0.61%0.98%
Aug 202664.2%20.4%3.9%2.6%3.2%2.6%1.7%0.76%0.76%
Sep 202660.5%23.3%3.6%3%3%2.4%2.4%0.88%0.88%

How has the G. Henle Verlag and Hal Leonard comparison changed over the last 12 months?

3 findings

How did search popularity change for sheet music publishers worldwide in September 2026?

1 change
  1. In September 2026, Hal Leonard gained share of searches among sheet music publishers worldwide, from 20.4% to 23.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using G. Henle Verlag’s and Hal Leonard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G. Henle Verlag

1 branded search term

  • g. henle verlag

Hal Leonard

2 branded search terms

  • hal leonard music
  • halleonard

How the Brand Demand Index is measured

Other head-to-heads among sheet music publishers

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