FullContact vs Lusha:Which is more popular?
In September 2026, Lusha had more branded searches than FullContact among data enrichment platforms worldwide. Lusha had about 201,000 branded searches, while FullContact had 18,100. Lusha made up 23.9% of all data enrichment platform searches we track, and FullContact accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about data enrichment platforms, Lusha appeared in three of the five answers and FullContact in none.
Who do people search for more?
Lusha, about 11 searches for every 1 for FullContact
Who does AI mention more?
Lusha, mentioned in 3 of 5 answers, FullContact in 0
Who does AI recommend more?
Lusha, the only one of the two named
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Top data enrichment platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lusha was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FullContact did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Clay1st
Apollo2nd
ZoomInfo3rd
Cognism4th- Lusha5th
People Data Labs6th
Clearbit7th
Prospeo–
FullContact–
Dropcontact–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lusha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- People Data Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clearbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prospeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullContact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropcontact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data enrichment platforms
5 answers
Asked ChatGPT
“Which data enrichment platform should I use?”
Asked ChatGPT
“What are the best data enrichment platforms?”
Asked ChatGPT
“What's the best data enrichment platform for b2b contact data?”
Searched Google, AI Overview
“data enrichment platforms”
Searched Google, AI Overview
“contact data enrichment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is FullContact or Lusha more popular in search?
This chart shows how often people search Google for FullContact and Lusha by name. Each line represents a brand's share of searches for all ten data enrichment platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Lusha, FullContact. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | Clay | Prospeo | Cognism | FullContact | People Data Labs | Clearbit | Dropcontact |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 32.7% | 26.7% | 3.5% | 1.4% | 5.4% | 2.4% | 1.1% | 2.4% | 0.88% |
| Nov 2025 | 29% | 27.6% | 27.5% | 3% | 1.4% | 4.5% | 2.5% | 1.1% | 2.5% | 0.9% |
| Dec 2025 | 27.4% | 31.8% | 26% | 3.4% | 1.3% | 3.5% | 2.4% | 1% | 2.3% | 0.85% |
| Jan 2026 | 27.2% | 31.5% | 25.8% | 3.4% | 2% | 4.2% | 1.9% | 1% | 2.3% | 0.69% |
| Feb 2026 | 27% | 31.3% | 25.6% | 4% | 2.4% | 4.2% | 1.9% | 1% | 1.9% | 0.69% |
| Mar 2026 | 32.7% | 31.4% | 20.9% | 3.9% | 2.4% | 3.5% | 1.6% | 1% | 1.9% | 0.69% |
| Apr 2026 | 37.2% | 29.4% | 19.6% | 3.1% | 2.8% | 3.2% | 1.8% | 0.79% | 1.4% | 0.64% |
| May 2026 | 35.3% | 27.7% | 22.6% | 3.5% | 3.2% | 3.1% | 1.7% | 0.91% | 1.4% | 0.61% |
| Jun 2026 | 31% | 29.5% | 24.1% | 3.7% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 0.79% |
| Jul 2026 | 31.4% | 29.9% | 24.4% | 3.1% | 3.5% | 3.3% | 1.5% | 1.2% | 0.98% | 0.66% |
| Aug 2026 | 35% | 27.2% | 22.3% | 3.5% | 3.9% | 3% | 2% | 1.3% | 1.1% | 0.59% |
| Sep 2026 | 37.4% | 23.9% | 23.9% | 3.7% | 3.5% | 3.2% | 2.2% | 0.96% | 0.64% | 0.64% |
How has the FullContact and Lusha comparison changed over the last 12 months?
3 findings
- Lusha was ahead of FullContact in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FullContact’s share of searches among data enrichment platforms worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Lusha’s share of searches among data enrichment platforms worldwide moved from 26.7% to 23.9%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for data enrichment platforms worldwide in September 2026?
1 change
In September 2026, Lusha gained share of searches among data enrichment platforms worldwide, from 22.3% to 23.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using FullContact’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FullContact
2 branded search terms
- fullcontact
- fullcontact com
Lusha
2 branded search terms
- lusha
- lusha sales intelligence
Other head-to-heads among data enrichment platforms
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