Brandwave

Full Swing vs Square Golf:Which is more popular?

In September 2026, Square Golf had more branded searches than Full Swing among golf launch monitor brands worldwide. Square Golf had about 16,500 branded searches, while Full Swing had 4,500. Square Golf made up 5.4% of all golf launch monitor brand searches we track, and Full Swing accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about golf launch monitor brands, Square Golf appeared in one of the five answers and Full Swing in none.

Among golf launch monitor brands worldwide in September 2026

Who do people search for more?

Square Golf, about 4 searches for every 1 for Full Swing

Square Golf 16.5K searchesFull Swing 4.5K searches

Who does AI mention more?

Square Golf, mentioned in 1 of 5 answers, Full Swing in 0

Square Golf in 1 of 5Full Swing in 0 of 5

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Top golf launch monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square Golf was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Full Swing did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rapsodo1st
  2. Garmin2nd
  3. FlightScope3rd
  4. Bushnell4th
  5. SkyTrak5th
  6. Foresight6th
  7. Square Golf7th
  8. Trackman8th
  9. Uneekor–
  10. Full Swing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapsodo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FlightScope4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bushnell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Foresight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trackman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SkyTrak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square Golf1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uneekor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Full Swing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf launch monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Full Swing or Square Golf more popular in search?

This chart shows how often people search Google for Full Swing and Square Golf by name. Each line represents a brand's share of searches for all ten golf launch monitor brands we track, month by month, from English-language searches worldwide.

Full Swing and Square Golf among golf launch monitor brands worldwide, by month

Share of searches by month for Square Golf, Full Swing. The figures are in the table below the chart.

View monthly share of searches table
MonthTrackmanRapsodoGarminSkyTrakForesightSquare GolfUneekorFlightScopeBushnellFull Swing
Oct 202527.1%19.3%14.2%11.1%6.4%7.1%4.4%7%2.2%1.2%
Nov 202523.9%19.8%15.4%9.8%6.6%8.4%5.5%6.8%2.7%1.1%
Dec 202526.7%19.6%14.2%9%6.2%6.3%5%6.3%2.9%3.8%
Jan 202631.2%17.7%12.2%8.7%6.9%7.6%4.9%6.4%2.7%1.6%
Feb 202632.7%19.1%10.1%9.1%7%6.7%4.8%6.1%3.1%1.3%
Mar 202626.6%19.9%10.5%8.2%10.4%5.3%9.5%5.5%2.8%1.2%
Apr 202629.8%20.6%11.5%6.9%12%4.9%3.8%5.6%3.6%1.4%
May 202631.7%22.3%13.2%7.9%5.4%5.1%3.8%5.2%4.1%1.3%
Jun 202624.7%26.5%14.9%9%5.5%5.1%4.2%5.2%3.8%1.2%
Jul 202626.9%23.6%13.3%9.8%5.7%5.2%3.9%5.7%4.1%1.8%
Aug 202626.6%22.3%12.6%9.2%5.4%6%7.2%6.1%3.2%1.5%
Sep 202626.9%26.4%11.3%9.4%5.5%5.4%5.3%5.1%3.2%1.5%

How has the Full Swing and Square Golf comparison changed over the last 12 months?

3 findings

How did search popularity change for golf launch monitor brands worldwide in September 2026?

1 change
  1. In September 2026, Square Golf lost share of searches among golf launch monitor brands worldwide, from 6% to 5.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Full Swing’s and Square Golf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Full Swing

2 branded search terms

  • full swing golf
  • full swing kit

Square Golf

2 branded search terms

  • square golf launch monitor
  • squaregolf

How the Brand Demand Index is measured

Other head-to-heads among golf launch monitor brands

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