Brandwave

Frugi vs Mini Boden:Which is more popular?

In September 2026, Mini Boden had more branded searches than Frugi among kids clothing brands worldwide. Mini Boden had about 110,000 branded searches, while Frugi had 40,500. Mini Boden made up 2.5% of all kids clothing brand searches we track, and Frugi accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Mini Boden appeared in one of the five answers and Frugi in none.

Among kids clothing brands worldwide in September 2026

Who do people search for more?

Mini Boden, about 3 searches for every 1 for Frugi

Mini Boden 110K searchesFrugi 40.5K searches

Who does AI mention more?

Mini Boden, mentioned in 1 of 5 answers, Frugi in 0

Mini Boden in 1 of 5Frugi in 0 of 5

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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mini Boden was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frugi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Old Navy2nd
  3. Hanna Andersson3rd
  4. Primary4th
  5. Cat & Jack5th
  6. Patagonia6th
  7. Gap Kids7th
  8. Tea Collection8th
  9. Mini Boden9th
  10. +5 more
  11. Frugi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frugi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Frugi or Mini Boden more popular in search?

This chart shows how often people search Google for Frugi and Mini Boden by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.

Frugi and Mini Boden among kids clothing brands worldwide, by month

Share of searches by month for Mini Boden, Frugi. The figures are in the table below the chart.

View monthly share of searches table
MonthCarter'sPetit BateauJanie and JackGap KidsHanna AnderssonJoJo Maman BébéMini BodenOshKosh B’goshPolarn O. PyretCat & JackFrugiOld NavyTea CollectionPatagoniaPrimary
Oct 202558.1%9.5%6.4%5.2%7.8%3.6%2.3%1.6%1.9%0.86%0.86%0.57%0.47%0.57%0.3%
Nov 202557.5%9.4%7.7%5.2%7.7%3.3%2.3%1.6%1.9%0.85%0.85%0.46%0.57%0.46%0.24%
Dec 202559.9%8%6.6%5.4%6.6%3.4%2%2%2%0.89%1.1%0.49%0.49%0.49%0.76%
Jan 202655.1%16.5%6%4.1%4.9%3.9%2.7%1.5%1.8%0.81%1.2%0.36%0.44%0.36%0.28%
Feb 202661.7%10.1%6.8%4.5%4.5%3%2.5%1.7%1.7%0.91%0.91%0.41%0.61%0.33%0.31%
Mar 202655.6%11.2%9.1%5%5%3.4%2.7%1.8%2.2%1%1%0.55%0.67%0.3%0.34%
Apr 202660.4%12.1%6.6%3.6%4.4%3%2.4%2%1.6%0.89%1.1%0.49%0.6%0.27%0.29%
May 202658.2%14.3%6.4%3.5%5.2%3.1%2.4%1.9%1.6%0.86%0.86%0.47%0.7%0.26%0.28%
Jun 202655.4%16.7%6.1%4.1%5%3.6%2.2%1.8%1.5%1%1%0.45%0.55%0.25%0.4%
Jul 202653.2%16%7.2%4.8%4.8%3.4%2.2%2.2%1.8%1.4%1.2%0.65%0.65%0.29%0.32%
Aug 202656.3%11.3%6.2%6.2%5.1%3.6%2.8%2.3%2.3%1.2%0.83%0.68%0.68%0.37%0.28%
Sep 202661.8%10.1%6.8%4.5%4.5%2.5%2.5%2%1.7%0.91%0.91%0.5%0.5%0.41%0.3%

How has the Frugi and Mini Boden comparison changed over the last 12 months?

3 findings
  • Mini Boden was ahead of Frugi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frugi’s share of searches among kids clothing brands worldwide moved from 0.86% to 0.91%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Mini Boden’s share of searches among kids clothing brands worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for kids clothing brands worldwide in September 2026?

0 changes

Neither Frugi nor Mini Boden moved beyond provider rounding among kids clothing brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frugi’s and Mini Boden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frugi

1 branded search term

  • frugi

Mini Boden

1 branded search term

  • mini boden

How the Brand Demand Index is measured

Other head-to-heads among kids clothing brands

Creator with pink hair and a pink jacket

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