Frugi vs JoJo Maman Bébé:Which is more popular?
In September 2026, JoJo Maman Bébé had more branded searches than Frugi among kids clothing brands worldwide. JoJo Maman Bébé had about 113,000 branded searches, while Frugi had 40,500. JoJo Maman Bébé made up 2.5% of all kids clothing brand searches we track, and Frugi accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, neither Frugi nor JoJo Maman Bébé appeared in any of the five answers.
Who do people search for more?
JoJo Maman Bébé, about 3 searches for every 1 for Frugi
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top kids clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Frugi nor JoJo Maman Bébé showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- JoJo Maman Bébé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frugi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids clothing brands
5 answers
Asked ChatGPT
“Which kids clothing brand should I buy?”
Asked ChatGPT
“What are the best kids clothing brands?”
Asked ChatGPT
“What's the best kids clothing brand for clothes that last?”
Searched Google, AI Overview
“kids clothes”
Searched Google, AI Overview
“toddler clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Frugi or JoJo Maman Bébé more popular in search?
This chart shows how often people search Google for Frugi and JoJo Maman Bébé by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for JoJo Maman Bébé, Frugi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
How has the Frugi and JoJo Maman Bébé comparison changed over the last 12 months?
3 findings
- JoJo Maman Bébé was ahead of Frugi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frugi’s share of searches among kids clothing brands worldwide moved from 0.86% to 0.91%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, JoJo Maman Bébé’s share of searches among kids clothing brands worldwide moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 168K to 113K.
How did search popularity change for kids clothing brands worldwide in September 2026?
1 change
In September 2026, JoJo Maman Bébé lost share of searches among kids clothing brands worldwide, from 3.6% to 2.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Frugi’s and JoJo Maman Bébé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frugi
1 branded search term
- frugi
JoJo Maman Bébé
2 branded search terms
- jojo maman
- jojo maman bebe
Other head-to-heads among kids clothing brands
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