Frugi vs Gap Kids:Which is searched more?

Name: Frugi vs Gap Kids: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Gap Kids had more branded searches than Frugi among kids clothing brands worldwide. Gap Kids had about 201,000 branded searches, while Frugi had 40,500. Gap Kids made up 4.5% of all kids clothing brand searches we track, and Frugi accounted for 0.91%. These are worldwide searches for English-language branded terms.

Share of searches among kids clothing brands worldwide in September 2026Is Frugi or Gap Kids more popular in search?

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Is Frugi or Gap Kids more popular in search?

Compare the brands parents buy children’s clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frugi and Gap Kids among kids clothing brands worldwide, by month

Month	Carter's	Petit Bateau	Janie and Jack	Gap Kids	Hanna Andersson	JoJo Maman Bébé	Mini Boden	OshKosh B’gosh	Polarn O. Pyret	Cat & Jack	Frugi	Old Navy	Tea Collection	Patagonia	Primary
Oct 2025	58.1%	9.5%	6.4%	5.2%	7.8%	3.6%	2.3%	1.6%	1.9%	0.86%	0.86%	0.57%	0.47%	0.57%	0.3%
Nov 2025	57.5%	9.4%	7.7%	5.2%	7.7%	3.3%	2.3%	1.6%	1.9%	0.85%	0.85%	0.46%	0.57%	0.46%	0.24%
Dec 2025	59.9%	8%	6.6%	5.4%	6.6%	3.4%	2%	2%	2%	0.89%	1.1%	0.49%	0.49%	0.49%	0.76%
Jan 2026	55.1%	16.5%	6%	4.1%	4.9%	3.9%	2.7%	1.5%	1.8%	0.81%	1.2%	0.36%	0.44%	0.36%	0.28%
Feb 2026	61.7%	10.1%	6.8%	4.5%	4.5%	3%	2.5%	1.7%	1.7%	0.91%	0.91%	0.41%	0.61%	0.33%	0.31%
Mar 2026	55.6%	11.2%	9.1%	5%	5%	3.4%	2.7%	1.8%	2.2%	1%	1%	0.55%	0.67%	0.3%	0.34%
Apr 2026	60.4%	12.1%	6.6%	3.6%	4.4%	3%	2.4%	2%	1.6%	0.89%	1.1%	0.49%	0.6%	0.27%	0.29%
May 2026	58.2%	14.3%	6.4%	3.5%	5.2%	3.1%	2.4%	1.9%	1.6%	0.86%	0.86%	0.47%	0.7%	0.26%	0.28%
Jun 2026	55.4%	16.7%	6.1%	4.1%	5%	3.6%	2.2%	1.8%	1.5%	1%	1%	0.45%	0.55%	0.25%	0.4%
Jul 2026	53.2%	16%	7.2%	4.8%	4.8%	3.4%	2.2%	2.2%	1.8%	1.4%	1.2%	0.65%	0.65%	0.29%	0.32%
Aug 2026	56.3%	11.3%	6.2%	6.2%	5.1%	3.6%	2.8%	2.3%	2.3%	1.2%	0.83%	0.68%	0.68%	0.37%	0.28%
Sep 2026	61.8%	10.1%	6.8%	4.5%	4.5%	2.5%	2.5%	2%	1.7%	0.91%	0.91%	0.5%	0.5%	0.41%	0.3%

How has the Frugi and Gap Kids comparison changed over the last 12 months?

3 findings

Gap Kids was ahead of Frugi in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Frugi’s share of searches among kids clothing brands worldwide moved from 0.86% to 0.91%, and its estimated monthly branded searches held steady at 40.5K.
Across the 12 months ending September 2026, Gap Kids’ share of searches among kids clothing brands worldwide moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for kids clothing brands worldwide in September 2026?

2 changes

In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frugi’s and Gap Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.