Freeman vs Wonderland:Which is more popular by branded search?

Name: Freeman vs Wonderland: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Wonderland had more branded searches than Freeman among events agencies worldwide. Wonderland was estimated to have 823K branded searches compared to Freeman’s 550K, and held a 50.2% Share of Search versus Freeman’s 33.5%. These are worldwide searches for English-language branded terms.

Share of Search among events agencies worldwide in August 2026Which is more popular in search, Freeman or Wonderland?

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Which is more popular in search, Freeman or Wonderland?

Compare the events agencies businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Freeman and Wonderland among events agencies worldwide, by month

Month	Wonderland	Freeman	Imagination	Jack Morton	George P Johnson	GES
Oct 2025	36.9%	45.1%	16.5%	0.66%	0.44%	0.36%
Nov 2025	32.4%	48.5%	17.7%	0.58%	0.39%	0.39%
Dec 2025	37%	45.3%	16.5%	0.44%	0.3%	0.44%
Jan 2026	34%	41.5%	22.7%	0.91%	0.41%	0.5%
Feb 2026	31%	46.4%	20.7%	0.83%	0.46%	0.56%
Mar 2026	32.3%	48.3%	17.7%	0.71%	0.47%	0.47%
Apr 2026	32.4%	48.4%	17.7%	0.71%	0.39%	0.39%
May 2026	35.6%	43.6%	19.5%	0.52%	0.35%	0.43%
Jun 2026	36.9%	45.1%	16.5%	0.66%	0.36%	0.54%
Jul 2026	40.3%	40.3%	18%	0.72%	0.4%	0.32%
Aug 2026	50.2%	33.5%	15%	0.6%	0.33%	0.33%
Sep 2026	—	—	—	—	—	—

How has the Freeman and Wonderland comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Wonderland took it in August 2026.
Across the 11 months ending August 2026, Freeman’s estimated Share of Search among events agencies worldwide moved from 45.1% to 33.5%, and its estimated monthly branded searches moved from 673K to 550K.
Across the 11 months ending August 2026, Wonderland’s estimated Share of Search among events agencies worldwide moved from 36.9% to 50.2%, and its estimated monthly branded searches moved from 550K to 823K.

How did search popularity change for events agencies worldwide in August 2026?

2 changes

In August 2026, Wonderland overtook Freeman to take the highest estimated Share of Search among events agencies worldwide, at 50.2%.
In August 2026, Freeman lost estimated Share of Search among events agencies worldwide, from 40.3% to 33.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Freeman’s and Wonderland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.