Freeman vs Imagination:Which is more popular by branded search?
In August 2026, Freeman had more branded searches than Imagination among events agencies worldwide. Freeman was estimated to have 550K branded searches compared to Imagination’s 246K, and held a 33.5% Share of Search versus Imagination’s 15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freeman or Imagination?
Compare the events agencies businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freeman, Imagination. The figures are in the table below the chart.
View monthly share of search table
| Month | Wonderland | Freeman | Imagination | Jack Morton | George P Johnson | GES |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 45.1% | 16.5% | 0.66% | 0.44% | 0.36% |
| Nov 2025 | 32.4% | 48.5% | 17.7% | 0.58% | 0.39% | 0.39% |
| Dec 2025 | 37% | 45.3% | 16.5% | 0.44% | 0.3% | 0.44% |
| Jan 2026 | 34% | 41.5% | 22.7% | 0.91% | 0.41% | 0.5% |
| Feb 2026 | 31% | 46.4% | 20.7% | 0.83% | 0.46% | 0.56% |
| Mar 2026 | 32.3% | 48.3% | 17.7% | 0.71% | 0.47% | 0.47% |
| Apr 2026 | 32.4% | 48.4% | 17.7% | 0.71% | 0.39% | 0.39% |
| May 2026 | 35.6% | 43.6% | 19.5% | 0.52% | 0.35% | 0.43% |
| Jun 2026 | 36.9% | 45.1% | 16.5% | 0.66% | 0.36% | 0.54% |
| Jul 2026 | 40.3% | 40.3% | 18% | 0.72% | 0.4% | 0.32% |
| Aug 2026 | 50.2% | 33.5% | 15% | 0.6% | 0.33% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the Freeman and Imagination comparison changed over the last 12 months?
3 findings
- Freeman was ahead of Imagination in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freeman’s estimated Share of Search among events agencies worldwide moved from 45.1% to 33.5%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Imagination’s estimated Share of Search among events agencies worldwide moved from 16.5% to 15%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for events agencies worldwide in August 2026?
3 changes
In August 2026, Wonderland overtook Freeman to take the highest estimated Share of Search among events agencies worldwide, at 50.2%.
In August 2026, Freeman lost estimated Share of Search among events agencies worldwide, from 40.3% to 33.5%.
In August 2026, Imagination lost estimated Share of Search among events agencies worldwide, from 18% to 15%.
How each brand is measured
Brandwave collects information about searches that people make online using Freeman’s and Imagination’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freeman
1 branded search term
- freeman
Imagination
1 branded search term
- imagination
Put your own brand in this comparison
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