Frank's RedHot vs Secret Aardvark:Which is more popular?
In September 2026, Frank's RedHot had more branded searches than Secret Aardvark among hot sauce brands worldwide. Frank's RedHot had about 3,600 branded searches, while Secret Aardvark had 2,900. Frank's RedHot made up 0.46% of all hot sauce brand searches we track, and Secret Aardvark accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, Frank's RedHot appeared in three of the five answers and Secret Aardvark in two. Frank's RedHot was mentioned before Secret Aardvark in every answer that named either.
Who do people search for more?
Frank's RedHot, about 24% more searches than Secret Aardvark
Who does AI mention more?
Frank's RedHot, mentioned in 3 of 5 answers, Secret Aardvark in 2
Who does AI recommend more?
Frank's RedHot, named ahead of Secret Aardvark in 3 of 3 answers
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Top hot sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frank's RedHot was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Secret Aardvark was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Frank's RedHot was listed before Secret Aardvark in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Cholula1st
Tapatío2nd
Tabasco3rd- Frank's RedHot4th
Crystal5th
Huy Fong6th
Valentina7th
El Yucateco8th
Secret Aardvark9th
Yellowbird10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cholula5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tabasco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tapatío4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Huy Fong4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crystal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- El Yucateco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frank's RedHot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valentina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marie Sharp’s2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Secret Aardvark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hot sauce brands
5 answers
Asked ChatGPT
“Which hot sauce brand should I buy?”
Asked ChatGPT
“What are the best hot sauce brands?”
Asked ChatGPT
“What's the best hot sauce brand for tacos?”
Searched Google, AI Overview
“hot sauce”
Searched Google, AI Overview
“hot sauce brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Frank's RedHot or Secret Aardvark more popular in search?
This chart shows how often people search Google for Frank's RedHot and Secret Aardvark by name. Each line represents a brand's share of searches for all 13 hot sauce brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Frank's RedHot, Secret Aardvark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tabasco | Cholula | Tapatío | Valentina | Crystal | Huy Fong | El Yucateco | Yellowbird | Melinda’s | TRUFF | Marie Sharp’s | Frank's RedHot | Secret Aardvark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 18.1% | 18.1% | 6.6% | 3.6% | 2.4% | 2.4% | 2% | 2% | 2.4% | 0.89% | 0.59% | 0.39% |
| Nov 2025 | 42.5% | 19.1% | 15.5% | 5.7% | 3.8% | 2.1% | 2.6% | 2.1% | 2.1% | 2.6% | 0.93% | 0.62% | 0.41% |
| Dec 2025 | 41.3% | 18.5% | 15.1% | 5.6% | 3.7% | 3% | 2% | 2.5% | 2.5% | 3.7% | 1.1% | 0.6% | 0.4% |
| Jan 2026 | 39.4% | 17.7% | 17.7% | 5.3% | 4.3% | 3.5% | 2.9% | 2.4% | 2.4% | 2.4% | 1.1% | 0.58% | 0.38% |
| Feb 2026 | 41.1% | 18.4% | 18.4% | 5.5% | 4.5% | 2.5% | 2% | 2% | 2% | 1.7% | 0.9% | 0.6% | 0.33% |
| Mar 2026 | 40.4% | 18.1% | 18.1% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 2% | 1.6% | 0.89% | 0.59% | 0.39% |
| Apr 2026 | 38.7% | 17.3% | 21.2% | 5.2% | 3.5% | 4.3% | 2.3% | 2.3% | 1.9% | 1.6% | 0.85% | 0.46% | 0.46% |
| May 2026 | 40.3% | 18.1% | 18.1% | 5.4% | 3.6% | 4.4% | 2.4% | 2% | 2% | 2% | 0.88% | 0.48% | 0.39% |
| Jun 2026 | 42.1% | 18.9% | 15.4% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 2.1% | 2.1% | 0.92% | 0.5% | 0.34% |
| Jul 2026 | 41.2% | 18.5% | 15.1% | 6.8% | 4.5% | 2.5% | 3% | 2.5% | 2% | 2% | 0.9% | 0.49% | 0.4% |
| Aug 2026 | 39.9% | 17.9% | 17.9% | 6.6% | 4.4% | 2% | 2.9% | 2.9% | 2% | 1.6% | 0.87% | 0.48% | 0.71% |
| Sep 2026 | 47.4% | 17.4% | 14.2% | 5.2% | 4.3% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% | 0.85% | 0.46% | 0.37% |
How has the Frank's RedHot and Secret Aardvark comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Secret Aardvark took it in August 2026, Frank's RedHot took it in September 2026.
- Across the 12 months ending September 2026, Frank's RedHot’s share of searches among hot sauce brands worldwide moved from 0.59% to 0.46%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Secret Aardvark’s share of searches among hot sauce brands worldwide moved from 0.39% to 0.37%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for hot sauce brands worldwide in September 2026?
2 changes
In September 2026, Frank's RedHot rose from 13th to 12th among hot sauce brands worldwide.
In September 2026, Secret Aardvark fell from 12th to 13th among hot sauce brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frank's RedHot’s and Secret Aardvark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank's RedHot
1 branded search term
- franks redhot
Secret Aardvark
1 branded search term
- secret aardvark
Other head-to-heads among hot sauce brands
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