Frame.io vs Zoom Workplace:Which is more popular?
In September 2026, Frame.io had more branded searches than Zoom Workplace among video collaboration platforms worldwide. Frame.io had about 246,000 branded searches, while Zoom Workplace had 201,000. Frame.io made up 0.94% of all video collaboration platform searches we track, and Zoom Workplace accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about video collaboration platforms, Zoom Workplace appeared in four of the five answers and Frame.io in one. Zoom Workplace was mentioned before Frame.io in three out of four answers that named either.
Who do people search for more?
Frame.io, about 22% more searches than Zoom Workplace
Who does AI mention more?
Zoom Workplace, mentioned in 4 of 5 answers, Frame.io in 1
Who does AI recommend more?
Zoom Workplace, named ahead of Frame.io in 3 of 4 answers
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Top video collaboration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoom Workplace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frame.io was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zoom Workplace was listed before Frame.io in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zoom Workplace1st
Microsoft Teams2nd
Google Meet3rd
Frame.io4th
Slack5th
Vimeo6th
Ziflow–
Filestage–- Wipster–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Meet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Teams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zoom Workplace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Slack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vimeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Frame.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ziflow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Filestage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wipster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video collaboration platforms
5 answers
Asked ChatGPT
“Which video collaboration platform should I use?”
Asked ChatGPT
“What are the best video collaboration platforms?”
Asked ChatGPT
“What's the best video collaboration platform for a distributed team?”
Searched Google, AI Overview
“video collaboration platform”
Searched Google, AI Overview
“best video collaboration software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Frame.io or Zoom Workplace more popular in search?
This chart shows how often people search Google for Frame.io and Zoom Workplace by name. Each line represents a brand's share of searches for all nine video collaboration platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Frame.io, Zoom Workplace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Meet | Microsoft Teams | Slack | Vimeo | Frame.io | Zoom Workplace | Ziflow | Filestage | Wipster |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 15.5% | 15.5% | 4.6% | 0.76% | 0.76% | 0.04% | 0.03% | 0.01% |
| Nov 2025 | 60% | 18.1% | 14.8% | 5.4% | 0.73% | 0.89% | 0.04% | 0.03% | 0.01% |
| Dec 2025 | 64% | 12.9% | 15.8% | 5.8% | 0.78% | 0.78% | 0.03% | 0.03% | 0.01% |
| Jan 2026 | 62% | 15.3% | 15.3% | 5.6% | 0.92% | 0.92% | 0.04% | 0.03% | 0.01% |
| Feb 2026 | 62.1% | 15.3% | 15.3% | 5.6% | 0.92% | 0.75% | 0.04% | 0.03% | 0.01% |
| Mar 2026 | 62.1% | 15.3% | 15.3% | 5.6% | 0.75% | 0.92% | 0.04% | 0.03% | 0.01% |
| Apr 2026 | 66.5% | 13.4% | 13.4% | 4.9% | 0.81% | 0.81% | 0.04% | 0.03% | 0.01% |
| May 2026 | 63.7% | 12.8% | 15.7% | 5.7% | 0.94% | 0.94% | 0.04% | 0.03% | 0.01% |
| Jun 2026 | 64.4% | 13% | 15.9% | 4.8% | 0.95% | 0.95% | 0.05% | 0.03% | 0.01% |
| Jul 2026 | 64.5% | 13% | 15.9% | 4.8% | 0.95% | 0.78% | 0.04% | 0.03% | 0.01% |
| Aug 2026 | 64.4% | 13% | 15.9% | 4.8% | 0.95% | 0.95% | 0.04% | 0.03% | 0.01% |
| Sep 2026 | 63.2% | 15.6% | 15.6% | 3.8% | 0.94% | 0.77% | 0.03% | 0.03% | <0.01% |
How has the Frame.io and Zoom Workplace comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Frame.io took it in February 2026, Zoom Workplace took it in March 2026, Frame.io took it in July 2026.
- Across the 12 months ending September 2026, Frame.io’s share of searches among video collaboration platforms worldwide moved from 0.76% to 0.94%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Zoom Workplace’s share of searches among video collaboration platforms worldwide moved from 0.76% to 0.77%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for video collaboration platforms worldwide in September 2026?
1 change

Estimated monthly branded searches for Frame.io worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frame.io’s and Zoom Workplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frame.io
1 branded search term
- frame io
Zoom Workplace
1 branded search term
- zoom workplace
Other head-to-heads among video collaboration platforms

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