Brandwave

FourKites vs Tive:Which is more popular?

In September 2026, FourKites had more branded searches than Tive among supply chain visibility platforms worldwide. FourKites had about 12,100 branded searches, while Tive had 1,600. FourKites made up 10.4% of all supply chain visibility platform searches we track, and Tive accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about supply chain visibility platforms, both FourKites and Tive appeared in all five answers. FourKites was mentioned before Tive in every answer.

Among supply chain visibility platforms worldwide in September 2026

Who do people search for more?

FourKites, about 8 searches for every 1 for Tive

FourKites 12.1K searchesTive 1.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

FourKites in 5 of 5Tive in 5 of 5

Who does AI recommend more?

FourKites, named ahead of Tive in every answer

FourKites first in 5Tive never first

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Top supply chain visibility platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both FourKites and Tive showed up in all five answers. FourKites was listed before Tive in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. project441st
  2. FourKites2nd
  3. Shippeo3rd
  4. Tive4th
  5. Descartes MacroPoint5th
  6. E2open6th
  7. Altana–
  8. Nuvocargo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • project445 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FourKites5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shippeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • E2open2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descartes MacroPoint2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Altana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuvocargo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supply chain visibility platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FourKites or Tive more popular in search?

This chart shows how often people search Google for FourKites and Tive by name. Each line represents a brand's share of searches for all eight supply chain visibility platforms we track, month by month, from English-language searches worldwide.

FourKites and Tive among supply chain visibility platforms worldwide, by month

Share of searches by month for FourKites, Tive. The figures are in the table below the chart.

View monthly share of searches table
MonthAltanaShippeoproject44E2openFourKitesDescartes MacroPointTiveNuvocargo
Oct 202535.9%23%10.3%12.5%10.3%5.6%1.1%1.4%
Nov 202536.5%19.3%12.8%12.8%10.5%5.7%0.87%1.4%
Dec 202538.3%20.3%11.1%11.1%11.1%6%0.92%1.2%
Jan 202636.8%19.4%12.9%12.9%10.6%4.7%1.1%1.4%
Feb 202637.6%19.7%13.1%10.7%10.7%5.9%1.2%1.2%
Mar 202639.9%17.2%14.1%11.5%9.4%5.1%1.2%1.5%
Apr 202640.4%21.3%11.6%9.5%9.5%5.2%1.3%1.3%
May 202640%21.2%14.2%9.5%7.7%5.2%1.3%1%
Jun 202643%18.6%12.4%10.1%8.3%5.5%1.3%0.84%
Jul 202642.2%18.2%12.2%9.9%9.9%5.4%1.3%0.82%
Aug 202642.2%15%15%10%10%5.5%1.6%0.83%
Sep 202636.6%19.1%15.6%10.4%10.4%5.7%1.4%0.76%

How has the FourKites and Tive comparison changed over the last 12 months?

3 findings

How did search popularity change for supply chain visibility platforms worldwide in September 2026?

2 changes
  1. FourKites’ share of searches among supply chain visibility platforms worldwide has gained ground for 3 months in a row, from 8.3% to 10.4% in September 2026.

  2. Estimated monthly branded searches for Tive worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FourKites’ and Tive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FourKites

1 branded search term

  • fourkites

Tive

1 branded search term

  • tive tracker

How the Brand Demand Index is measured

Other head-to-heads among supply chain visibility platforms

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