Brandwave

Forme vs Vitruvian:Which is more popular?

In October 2026, Forme had more branded searches than Vitruvian among smart home gym brands worldwide. Forme had about 2,540 branded searches, while Vitruvian had 1,300. Forme made up 1.9% of all smart home gym brand searches we track, and Vitruvian accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about smart home gym brands, Vitruvian appeared in three of the five answers and Forme in none.

Among smart home gym brands worldwide in October 2026

Who do people search for more?

Forme, about 2 searches for every 1 for Vitruvian

Forme 2.5K searchesVitruvian 1.3K searches

Who does AI mention more?

Vitruvian, mentioned in 3 of 5 answers, Forme in 0

Vitruvian in 3 of 5Forme in 0 of 5

Who does AI recommend more?

Vitruvian, the only one of the two named

Vitruvian first in 3Forme never named

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Top smart home gym brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitruvian was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Forme did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tonal1st
  2. Speediance2nd
  3. Vitruvian3rd
  4. Tempo–
  5. AMP–
  6. OxeFit–
  7. Forme–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Speediance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tonal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitruvian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tempo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OxeFit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart home gym brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Forme or Vitruvian more popular in search?

This chart shows how often people search Google for Forme and Vitruvian by name. Each line represents a brand's share of searches for all seven smart home gym brands we track, month by month, from English-language searches worldwide.

Forme and Vitruvian among smart home gym brands worldwide, by month

Share of searches by month for Forme, Vitruvian. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedianceTonalTempoAMPOxeFitFormeVitruvian
Nov 202551.2%22.5%8.1%10.2%4.6%0.87%2.5%
Dec 202544.7%28.9%10%8.9%4.9%0.86%1.8%
Jan 202651.6%20.1%11.5%10.3%3.8%1%1.7%
Feb 202648.8%22.3%10.3%11.9%3.5%1.2%1.9%
Mar 202647.5%22.6%10.6%11.6%4.2%1.5%1.9%
Apr 202648.8%22.3%10.3%11.9%3.6%1.5%1.5%
May 202644.6%25.9%9.9%13.3%3.2%1.2%1.8%
Jun 202654.1%20.2%9.4%10.8%2.6%1.1%1.8%
Jul 202654.7%20.4%10%8.9%2.7%1.5%1.8%
Aug 202652.9%23.2%9.7%8.7%2.6%1.3%1.7%
Sep 202656.2%21%10.3%7.5%2.2%1.6%1.2%
Oct 202656.6%20.3%10.3%7.6%2.2%1.9%0.99%

How has branded search for Forme and Vitruvian changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Forme took it in September 2026.
  • Across the 12 months ending October 2026, Forme’s share of searches among smart home gym brands worldwide moved from 0.87% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 2.5K.
  • Across the 12 months ending October 2026, Vitruvian’s share of searches among smart home gym brands worldwide moved from 2.5% to 0.99%, and its estimated monthly branded searches moved from 3.6K to 1.3K.

How did search popularity change for smart home gym brands worldwide in October 2026?

2 changes
  1. Vitruvian’s share of searches among smart home gym brands worldwide has lost ground for 3 months in a row, from 1.8% to 0.99% in October 2026.

  2. Estimated monthly branded searches for Forme worldwide rose 101.6% over 12 measured months, from 1.3K to 2.5K in October 2026.

How are Forme’s and Vitruvian’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Forme’s and Vitruvian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Forme

2 branded search terms

  • forme life
  • forme studio

Vitruvian

1 branded search term

  • vitruvian trainer

How the Brand Demand Index is measured

Other head-to-heads among smart home gym brands

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