Brandwave

FMX vs Hippo:Which is more popular?

In September 2026, Hippo had more branded searches than FMX among facility management software worldwide. Hippo had about 260 branded searches, while FMX had 170. Hippo made up 0.21% of all facility management software searches we track, and FMX accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about facility management software, FMX appeared in four of the five answers and Hippo in one. FMX was mentioned before Hippo in every answer that named either.

Among facility management software worldwide in September 2026

Who do people search for more?

Hippo, about 53% more searches than FMX

Hippo 260 searchesFMX 170 searches

Who does AI mention more?

FMX, mentioned in 4 of 5 answers, Hippo in 1

FMX in 4 of 5Hippo in 1 of 5

Who does AI recommend more?

FMX, named ahead of Hippo in 4 of 4 answers

FMX first in 4Hippo never first

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Top facility management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FMX was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hippo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. FMX was listed before Hippo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MaintainX1st
  2. FMX2nd
  3. Limble3rd
  4. IBM Maximo4th
  5. Planon5th
  6. UpKeep6th
  7. ServiceChannel7th
  8. Hippo8th
  9. Corrigo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MaintainX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FMX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceChannel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IBM Maximo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Limble3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpKeep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hippo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corrigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facility management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FMX or Hippo more popular in search?

This chart shows how often people search Google for FMX and Hippo by name. Each line represents a brand's share of searches for all nine facility management software we track, month by month, from English-language searches worldwide.

FMX and Hippo among facility management software worldwide, by month

Share of searches by month for Hippo, FMX. The figures are in the table below the chart.

View monthly share of searches table
MonthMaintainXServiceChannelCorrigoIBM MaximoPlanonHippoFMXLimbleUpKeep
Oct 202534.1%18.7%15.2%18.7%12.4%0.64%0.18%0.04%0.03%
Nov 202536.7%16.4%16.4%16.4%13.4%0.56%0.15%0.04%0.03%
Dec 202533.9%22.7%15.1%15.1%12.4%0.53%0.17%0.05%0.02%
Jan 202635.4%19.4%15.8%15.8%12.9%0.48%0.15%0.04%0.03%
Feb 202636.2%19.9%16.2%16.2%10.8%0.47%0.19%0.04%0.02%
Mar 202640.1%18%14.7%14.7%12%0.37%0.17%0.06%0.03%
Apr 202641.1%18.4%15%15%10%0.24%0.17%0.06%0.02%
May 202646%16.9%13.8%13.8%9.2%0.27%0.11%0.04%0.02%
Jun 202646%16.9%13.8%13.8%9.2%0.18%0.16%0.05%0.02%
Jul 202641.1%18.4%15%15%10%0.21%0.14%0.04%<0.01%
Aug 202642.3%19%15.5%12.6%10.3%0.15%0.15%0.03%<0.01%
Sep 202640.2%18%14.7%14.7%12%0.21%0.14%0.04%0.02%

How has the FMX and Hippo comparison changed over the last 12 months?

3 findings
  • Hippo was ahead of FMX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FMX’s share of searches among facility management software worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 210 to 170.
  • Across the 12 months ending September 2026, Hippo’s share of searches among facility management software worldwide moved from 0.64% to 0.21%, and its estimated monthly branded searches moved from 760 to 260.

How did search popularity change for facility management software worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Hippo worldwide fell 65.8% over 12 measured months, from 760 to 260 in September 2026.

  2. Estimated monthly branded searches for FMX worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using FMX’s and Hippo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FMX

1 branded search term

  • fmx software

Hippo

3 branded search terms

  • hippo cmms
  • hippo management
  • hippocmms

How the Brand Demand Index is measured

Other head-to-heads among facility management software

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