First Advantage vs Veremark:Which is more popular?
In September 2026, First Advantage had more branded searches than Veremark among background check platforms worldwide. First Advantage had about 110,000 branded searches, while Veremark had 6,280. First Advantage made up 12.5% of all background check platform searches we track, and Veremark accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about background check platforms, First Advantage appeared in three of the five answers and Veremark in none.
Who do people search for more?
First Advantage, about 18 searches for every 1 for Veremark
Who does AI mention more?
First Advantage, mentioned in 3 of 5 answers, Veremark in 0
Who does AI recommend more?
First Advantage, the only one of the two named
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Top background check platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, First Advantage was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Veremark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Checkr1st
HireRight2nd- First Advantage3rd
GoodHire4th
Certn5th
BeenVerified6th
Accurate Background7th
Sterling8th
Veremark–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Checkr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HireRight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Advantage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BeenVerified2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sterling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Certn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GoodHire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Accurate Background1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veremark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about background check platforms
5 answers
Asked ChatGPT
“Which background check platform should I use?”
Asked ChatGPT
“What are the best background check platforms?”
Asked ChatGPT
“What's the best background check platform for hiring screening?”
Searched Google, AI Overview
“background check platform”
Searched Google, AI Overview
“pre employment screening”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is First Advantage or Veremark more popular in search?
This chart shows how often people search Google for First Advantage and Veremark by name. Each line represents a brand's share of searches for all nine background check platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for First Advantage, Veremark. The figures are in the table below the chart.
View monthly share of searches table
| Month | BeenVerified | Checkr | HireRight | First Advantage | Accurate Background | Sterling | Certn | Veremark | GoodHire |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.4% | 14.1% | 13.7% | 12.6% | 2.6% | 3.1% | 1.5% | 0.55% | 0.41% |
| Nov 2025 | 54.1% | 13.8% | 11.9% | 13.2% | 2.2% | 2.7% | 1.4% | 0.48% | 0.29% |
| Dec 2025 | 56.3% | 13.8% | 12.2% | 11.3% | 1.9% | 2.3% | 1.3% | 0.49% | 0.36% |
| Jan 2026 | 53.5% | 17.6% | 11.5% | 10.8% | 2.1% | 2.2% | 1.3% | 0.58% | 0.43% |
| Feb 2026 | 49.6% | 23% | 10.9% | 10% | 1.9% | 2.4% | 1.2% | 0.54% | 0.4% |
| Mar 2026 | 51.5% | 21.1% | 11.2% | 10.3% | 1.7% | 2.1% | 1.3% | 0.48% | 0.34% |
| Apr 2026 | 53.5% | 17.6% | 11.7% | 10.7% | 2.2% | 2.2% | 1.3% | 0.49% | 0.35% |
| May 2026 | 54.5% | 16.3% | 11.7% | 10.9% | 1.9% | 2.2% | 1.7% | 0.51% | 0.29% |
| Jun 2026 | 52% | 14.3% | 13.6% | 12.7% | 2.5% | 2.6% | 1.6% | 0.58% | 0.22% |
| Jul 2026 | 52.2% | 14.3% | 13.7% | 12.8% | 2.5% | 2.1% | 1.6% | 0.59% | 0.28% |
| Aug 2026 | 51.5% | 15% | 13.5% | 12.6% | 2.6% | 2.1% | 1.9% | 0.59% | 0.27% |
| Sep 2026 | 51.1% | 15.9% | 13.4% | 12.5% | 2.6% | 2.1% | 1.6% | 0.71% | 0.22% |
How has the First Advantage and Veremark comparison changed over the last 12 months?
3 findings
- First Advantage was ahead of Veremark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Advantage’s share of searches among background check platforms worldwide moved from 12.6% to 12.5%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Veremark’s share of searches among background check platforms worldwide moved from 0.55% to 0.71%, and its estimated monthly branded searches moved from 4.8K to 6.3K.
How did search popularity change for background check platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Veremark worldwide rose 31.1% over 12 measured months, from 4.8K to 6.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using First Advantage’s and Veremark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Advantage
1 branded search term
- first advantage
Veremark
2 branded search terms
- veremark
- veremark background check
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