Brandwave

Financial Modeling Prep vs PitchBook:Which is more popular?

In September 2026, PitchBook had more branded searches than Financial Modeling Prep among financial data platforms worldwide. PitchBook had about 90,500 branded searches, while Financial Modeling Prep had 6,600. PitchBook made up 4.3% of all financial data platform searches we track, and Financial Modeling Prep accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about financial data platforms, Financial Modeling Prep and PitchBook each appeared in two of the five answers. PitchBook was mentioned before Financial Modeling Prep in two out of three answers that named either.

Among financial data platforms worldwide in September 2026

Who do people search for more?

PitchBook, about 14 searches for every 1 for Financial Modeling Prep

PitchBook 90.5K searchesFinancial Modeling Prep 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Financial Modeling Prep in 2 of 5PitchBook in 2 of 5

Who does AI recommend more?

PitchBook, named ahead of Financial Modeling Prep in 2 of 3 answers

PitchBook first in 2Financial Modeling Prep first in 1

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Top financial data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Financial Modeling Prep and PitchBook were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PitchBook was listed before Financial Modeling Prep in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomberg1st
  2. S&P Capital IQ2nd
  3. FactSet3rd
  4. Koyfin4th
  5. LSEG Workspace5th
  6. Financial Modeling Prep6th
  7. PitchBook7th
  8. Refinitiv8th
  9. Morningstar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bloomberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FactSet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koyfin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • S&P Capital IQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PitchBook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LSEG Workspace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Financial Modeling Prep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Refinitiv1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Financial Modeling Prep or PitchBook more popular in search?

This chart shows how often people search Google for Financial Modeling Prep and PitchBook by name. Each line represents a brand's share of searches for all nine financial data platforms we track, month by month, from English-language searches worldwide.

Financial Modeling Prep and PitchBook among financial data platforms worldwide, by month

Share of searches by month for PitchBook, Financial Modeling Prep. The figures are in the table below the chart.

View monthly share of searches table
MonthBloombergMorningstarFactSetPitchBookKoyfinRefinitivLSEG WorkspaceS&P Capital IQFinancial Modeling Prep
Oct 202573.5%14.8%3.6%3%2%1.6%0.61%0.64%0.27%
Nov 202570.1%17.2%4.2%3.5%1.9%1.6%0.59%0.61%0.31%
Dec 202568.3%20.5%3.4%2.8%2.3%1.5%0.46%0.49%0.37%
Jan 202670.4%17.3%3.5%3.5%2.3%1.6%0.48%0.61%0.38%
Feb 202669.8%17.2%4.2%3.5%2.3%1.5%0.58%0.61%0.38%
Mar 202676%12.5%3.1%3.7%2.1%1.4%0.49%0.45%0.34%
Apr 202673%14.7%3.6%3%2.4%1.6%0.61%0.63%0.48%
May 202670.2%17.2%3.5%2.8%2.8%1.6%0.67%0.61%0.57%
Jun 202673.3%14.7%3.6%3%2.4%1.3%0.57%0.54%0.48%
Jul 202673.2%14.7%3.6%3%2.4%1.3%0.66%0.64%0.48%
Aug 202670.9%17.4%3.5%2.9%2.3%1.3%0.78%0.62%0.38%
Sep 202671.3%14.3%4.3%4.3%2.4%1.6%0.78%0.77%0.31%

How has the Financial Modeling Prep and PitchBook comparison changed over the last 12 months?

3 findings

How did search popularity change for financial data platforms worldwide in September 2026?

2 changes

  1. In September 2026, PitchBook gained share of searches among financial data platforms worldwide, from 2.9% to 4.3%.

  2. Estimated monthly branded searches for Financial Modeling Prep worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Financial Modeling Prep’s and PitchBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Financial Modeling Prep

1 branded search term

  • financial modeling prep

PitchBook

1 branded search term

  • pitchbook

How the Brand Demand Index is measured

Other head-to-heads among financial data platforms

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