Brandwave

FigJam vs Lucidchart:Which is more popular?

In September 2026, Lucidchart had more branded searches than FigJam among online whiteboard platforms worldwide. Lucidchart had about 550,000 branded searches, while FigJam had 204,000. Lucidchart made up 9.4% of all online whiteboard platform searches we track, and FigJam accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about online whiteboard platforms, FigJam appeared in all five answers and Lucidchart in one. FigJam was mentioned before Lucidchart in every answer.

Among online whiteboard platforms worldwide in September 2026

Who do people search for more?

Lucidchart, about 3 searches for every 1 for FigJam

Lucidchart 550K searchesFigJam 204K searches

Who does AI mention more?

FigJam, mentioned in every answer we collected

FigJam in 5 of 5Lucidchart in 1 of 5

Who does AI recommend more?

FigJam, named ahead of Lucidchart in every answer

FigJam first in 5Lucidchart never first

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Top online whiteboard platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FigJam appeared in all five answers. Lucidchart was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. FigJam was listed before Lucidchart in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. Lucidspark6th
  7. Lucidchart7th
  8. draw.io–
  9. Whimsical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FigJam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Whiteboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mural3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidchart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidspark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • draw.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online whiteboard platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FigJam or Lucidchart more popular in search?

This chart shows how often people search Google for FigJam and Lucidchart by name. Each line represents a brand's share of searches for all nine online whiteboard platforms we track, month by month, from English-language searches worldwide.

FigJam and Lucidchart among online whiteboard platforms worldwide, by month

Share of searches by month for Lucidchart, FigJam. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartFigJamMicrosoft WhiteboardLucidsparkMuralWhimsical
Oct 202536.5%36.6%8.8%13.1%2.7%1.8%0.54%0.05%<0.01%
Nov 202540.3%33.1%9.7%11.8%3%1.6%0.49%0.05%<0.01%
Dec 202539.9%33%11.8%9.6%3.6%1.6%0.48%0.04%<0.01%
Jan 202639.7%33%11.7%9.6%3.6%1.9%0.48%0.05%<0.01%
Feb 202639.4%32.9%11.6%11.6%2.4%1.6%0.39%0.05%<0.01%
Mar 202639.7%32.6%11.7%11.7%2.4%1.6%0.39%0.04%<0.01%
Apr 202640%32.8%11.8%11.8%2%1.3%0.32%0.05%<0.01%
May 202643.4%29.4%12.8%10.5%2.2%1.4%0.29%0.04%<0.01%
Jun 202639.3%32.4%14.2%9.5%2.9%1.3%0.39%0.05%<0.01%
Jul 202638.1%31.2%16.8%9.2%2.8%1.5%0.32%0.05%<0.01%
Aug 202637.6%30.8%16.5%9%4.1%1.5%0.46%0.05%<0.01%
Sep 202639.3%32.1%14.1%9.4%3.5%1.3%0.26%0.03%<0.01%

How has the FigJam and Lucidchart comparison changed over the last 12 months?

3 findings

How did search popularity change for online whiteboard platforms worldwide in September 2026?

2 changes

  1. In September 2026, FigJam lost share of searches among online whiteboard platforms worldwide, from 4.1% to 3.5%.

  2. Estimated monthly branded searches for Lucidchart worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using FigJam’s and Lucidchart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FigJam

5 branded search terms

  • figjam
  • figjam ai
  • figjam app
  • figjam software
  • figjam whiteboard

Lucidchart

1 branded search term

  • lucidchart

How the Brand Demand Index is measured

Other head-to-heads among online whiteboard platforms

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