Brandwave

Fentimans vs Liber & Co.:Which is more popular?

In October 2026, Fentimans had more branded searches than Liber & Co. among drink mixers worldwide. Fentimans had about 12,400 branded searches, while Liber & Co. had 2,400. Fentimans made up 9.3% of all drink mixer searches we track, and Liber & Co. accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about drink mixers, Liber & Co. appeared in three of the five answers and Fentimans in one. Liber & Co. was mentioned before Fentimans in three out of four answers that named either.

Among drink mixers worldwide in October 2026

Who do people search for more?

Fentimans, about 5 searches for every 1 for Liber & Co.

Fentimans 12.4K searchesLiber & Co. 2.4K searches

Who does AI mention more?

Liber & Co., mentioned in 3 of 5 answers, Fentimans in 1

Liber & Co. in 3 of 5Fentimans in 1 of 5

Who does AI recommend more?

Liber & Co., named ahead of Fentimans in 3 of 4 answers

Liber & Co. first in 3Fentimans first in 1

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Top drink mixers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liber & Co. was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fentimans was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Liber & Co. was listed before Fentimans in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fever-Tree1st
  2. Q Mixers2nd
  3. Liber & Co.3rd
  4. Bundaberg4th
  5. Fentimans5th
  6. Belvoir–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fever-Tree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Q Mixers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liber & Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bundaberg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fentimans1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belvoir0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink mixers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fentimans or Liber & Co. more popular in search?

This chart shows how often people search Google for Fentimans and Liber & Co. by name. Each line represents a brand's share of searches for all six drink mixer brands we track, month by month, from English-language searches worldwide.

Fentimans and Liber & Co. among drink mixers worldwide, by month

Share of searches by month for Fentimans, Liber & Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthFever-TreeBundabergFentimansBelvoirLiber & Co.Q Mixers
Nov 202548.2%35.2%10.7%2.1%2.3%1.5%
Dec 202549.9%36.4%9.1%1.6%2%1%
Jan 202648.1%35.1%10.8%2.1%2.3%1.5%
Feb 202648.7%35.5%9.7%2.2%1.9%1.9%
Mar 202644.6%39.2%9.9%2%2.1%2.1%
Apr 202652.8%31.5%9.6%1.9%2.1%2.1%
May 202651.4%30.7%11.4%2.3%2.5%1.7%
Jun 202652.3%31.2%10.4%2.3%2.1%1.7%
Jul 202652.5%31.3%10.3%2.4%2.1%1.4%
Aug 202656.6%28.1%10.3%2%1.8%1.2%
Sep 202653.4%31.9%9.7%2%1.7%1.4%
Oct 202645.2%40.3%9.3%2.1%1.8%1.4%

How has branded search for Fentimans and Liber & Co. changed worldwide over the last 12 months?

3 findings
  • Fentimans was ahead of Liber & Co. in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Fentimans’ share of searches among drink mixers worldwide moved from 10.7% to 9.3%, and its estimated monthly branded searches moved from 13.4K to 12.4K.
  • Across the 12 months ending October 2026, Liber & Co.’s share of searches among drink mixers worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for drink mixers worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for Liber & Co. worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in October 2026.

How are Fentimans’ and Liber & Co.’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fentimans’ and Liber & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fentimans

5 branded search terms

  • fentimans ginger ale
  • fentimans ginger beer
  • fentimans mixers
  • fentimans tonic
  • fentimans tonic water

Liber & Co.

1 branded search term

  • liber and co

How the Brand Demand Index is measured

Other head-to-heads among drink mixers

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