Feetures vs Wigwam:Which is searched more?
In September 2026, Feetures had more branded searches than Wigwam among merino wool sock brands worldwide. Feetures was estimated to have 49.5K branded searches compared to Wigwam’s 6.6K, and held a 5.6% Share of Search versus Wigwam’s 0.74%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Feetures or Wigwam?
Compare the merino wool sock brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Feetures, Wigwam. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombas | First Lite | Darn Tough | Feetures | Icebreaker | Wigwam |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 12.4% | 4.5% | 4.5% | 2% | 1.1% |
| Nov 2025 | 72.9% | 12% | 6.6% | 5.4% | 2% | 1.1% |
| Dec 2025 | 77.7% | 7% | 7% | 4.7% | 2.1% | 1.4% |
| Jan 2026 | 77.5% | 5.7% | 7% | 4.7% | 3.8% | 1.4% |
| Feb 2026 | 79.7% | 5.9% | 5.9% | 4.8% | 2.6% | 1.2% |
| Mar 2026 | 83.2% | 4.1% | 5% | 5% | 1.8% | 0.82% |
| Apr 2026 | 79.3% | 4.8% | 5.8% | 7.1% | 2.1% | 0.78% |
| May 2026 | 78.5% | 5.8% | 5.8% | 7.1% | 2.1% | 0.77% |
| Jun 2026 | 79.3% | 4.8% | 5.8% | 7.1% | 2.1% | 0.78% |
| Jul 2026 | 78.6% | 5.8% | 5.8% | 7.1% | 2.1% | 0.63% |
| Aug 2026 | 73.3% | 12% | 5.4% | 6.6% | 2% | 0.72% |
| Sep 2026 | 75.9% | 10.2% | 5.6% | 5.6% | 2% | 0.74% |
How has the Feetures and Wigwam comparison changed over the last 12 months?
3 findings
- Feetures was ahead of Wigwam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Feetures’ estimated Share of Search among merino wool sock brands worldwide moved from 4.5% to 5.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Wigwam’s estimated Share of Search among merino wool sock brands worldwide moved from 1.1% to 0.74%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for merino wool sock brands worldwide in September 2026?
2 changes
In September 2026, Feetures lost estimated Share of Search among merino wool sock brands worldwide, from 6.6% to 5.6%.
Estimated monthly branded searches for Wigwam worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Other head-to-heads among merino wool sock brands
How each brand is measured
Brandwave collects information about searches that people make online using Feetures’ and Wigwam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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