Farmers vs The Warehouse:Which is searched more?
In September 2026, The Warehouse had more branded searches than Farmers among homeware brands worldwide. The Warehouse was estimated to have 1.5M branded searches compared to Farmers’ 1M, and held a 2.4% Share of Search versus Farmers’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Farmers or The Warehouse?
Compare the homeware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Warehouse, Farmers. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Kmart NZ | The Warehouse | Farmers | Habitat |
|---|---|---|---|---|---|
| Oct 2025 | 84.3% | 11.6% | 2.3% | 1.8% | 0.01% |
| Nov 2025 | 84.2% | 11.6% | 2.3% | 1.8% | 0.01% |
| Dec 2025 | 81.8% | 13.7% | 2.7% | 1.8% | 0.01% |
| Jan 2026 | 84.1% | 11.6% | 2.8% | 1.5% | 0.01% |
| Feb 2026 | 83.9% | 11.5% | 2.8% | 1.8% | 0.01% |
| Mar 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.01% |
| Apr 2026 | 83.3% | 11.5% | 3.4% | 1.8% | 0.01% |
| May 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.01% |
| Jun 2026 | 85.4% | 9.9% | 2.8% | 1.9% | 0.01% |
| Jul 2026 | 83.8% | 11.6% | 2.8% | 1.8% | 0.01% |
| Aug 2026 | 85.9% | 9.8% | 2.3% | 1.9% | 0.01% |
| Sep 2026 | 87.8% | 8.3% | 2.4% | 1.6% | 0.01% |
How has the Farmers and The Warehouse comparison changed over the last 12 months?
3 findings
- The Warehouse was ahead of Farmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farmers’ estimated Share of Search among homeware brands worldwide moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, The Warehouse’s estimated Share of Search among homeware brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for homeware brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Farmers worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
Other head-to-heads among homeware brands
How each brand is measured
Brandwave collects information about searches that people make online using Farmers’ and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmers
1 branded search term
- farmers
The Warehouse
1 branded search term
- warehouse
Put your own brand in this comparison
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