FamilySearch vs Findmypast:Which is more popular?
In September 2026, FamilySearch had more branded searches than Findmypast among family tree sites worldwide. FamilySearch had about 1.8 million branded searches, while Findmypast had 49,500. FamilySearch made up 32.4% of all family tree site searches we track, and Findmypast accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about family tree sites, FamilySearch appeared in all five answers and Findmypast in three. FamilySearch was mentioned before Findmypast in every answer.
Who do people search for more?
FamilySearch, about 37 searches for every 1 for Findmypast
Who does AI mention more?
FamilySearch, mentioned in every answer we collected
Who does AI recommend more?
FamilySearch, named ahead of Findmypast in every answer
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Top family tree sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FamilySearch appeared in all five answers. Findmypast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FamilySearch was listed before Findmypast in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ancestry1st- FamilySearch2nd
MyHeritage3rd
Findmypast4th
23andMe–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ancestry5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FamilySearch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyHeritage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Findmypast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 23andMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about family tree sites
5 answers
Asked ChatGPT
“Which family tree site should I use?”
Asked ChatGPT
“What are the best family tree sites?”
Asked ChatGPT
“What's the best family tree site for tracing ancestors?”
Searched Google, AI Overview
“family tree sites”
Searched Google, AI Overview
“best genealogy sites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is FamilySearch or Findmypast more popular in search?
This chart shows how often people search Google for FamilySearch and Findmypast by name. Each line represents a brand's share of searches for all five family tree sites we track, month by month, from English-language searches worldwide.
Share of searches by month for FamilySearch, Findmypast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ancestry | FamilySearch | MyHeritage | 23andMe | Findmypast |
|---|---|---|---|---|---|
| Oct 2025 | 38% | 31% | 20.7% | 9.3% | 1% |
| Nov 2025 | 36.2% | 29.6% | 24.3% | 8.9% | 0.98% |
| Dec 2025 | 38.4% | 25.7% | 25.7% | 9.4% | 0.85% |
| Jan 2026 | 36.8% | 30.1% | 24.7% | 7.4% | 0.99% |
| Feb 2026 | 41% | 27.5% | 22.3% | 8.2% | 0.91% |
| Mar 2026 | 43.6% | 29.1% | 19.4% | 7.2% | 0.79% |
| Apr 2026 | 36.6% | 36.6% | 19.9% | 6% | 0.81% |
| May 2026 | 39.2% | 32.1% | 21.4% | 6.4% | 0.87% |
| Jun 2026 | 41.7% | 27.9% | 22.7% | 6.8% | 0.92% |
| Jul 2026 | 39.2% | 32.1% | 21.4% | 6.4% | 0.87% |
| Aug 2026 | 39.6% | 32.4% | 21.6% | 5.3% | 1.1% |
| Sep 2026 | 39.7% | 32.4% | 21.6% | 5.3% | 0.88% |
How has the FamilySearch and Findmypast comparison changed over the last 12 months?
3 findings
- FamilySearch was ahead of Findmypast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FamilySearch’s share of searches among family tree sites worldwide moved from 31% to 32.4%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Findmypast’s share of searches among family tree sites worldwide moved from 1% to 0.88%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for family tree sites worldwide in September 2026?
2 changes
FamilySearch’s share of searches among family tree sites worldwide has gained ground for 3 months in a row, from 27.9% to 32.4% in September 2026.
Estimated monthly branded searches for Findmypast worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FamilySearch’s and Findmypast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FamilySearch
1 branded search term
- familysearch
Findmypast
1 branded search term
- findmypast
Other head-to-heads among family tree sites
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