Faire vs Wholesale Central:Which is more popular?
In September 2026, Faire had more branded searches than Wholesale Central among wholesale marketplace platforms worldwide. Faire had about 147,000 branded searches, while Wholesale Central had 12,100. Faire made up 2.3% of all wholesale marketplace platform searches we track, and Wholesale Central accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about wholesale marketplace platforms, both Faire and Wholesale Central appeared in all five answers. Faire was mentioned before Wholesale Central in every answer.
Who do people search for more?
Faire, about 12 searches for every 1 for Wholesale Central
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Faire, named ahead of Wholesale Central in every answer
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Top wholesale marketplace platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Faire and Wholesale Central showed up in all five answers. Faire was listed before Wholesale Central in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Faire1st
- Alibaba2nd
Wholesale Central3rd
FASHIONGO4th
Orderchamp5th- DollarDays6th
CREOATE6th
Ankorstore–
Qogita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wholesale Central5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FASHIONGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alibaba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orderchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DollarDays2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CREOATE1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ankorstore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Qogita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wholesale marketplace platforms
5 answers
Asked ChatGPT
“Which wholesale marketplace should I use?”
Asked ChatGPT
“What are the best wholesale marketplaces?”
Asked ChatGPT
“What's the best wholesale marketplace for a small retail shop?”
Searched Google, AI Overview
“wholesale marketplaces”
Searched Google, AI Overview
“online wholesale marketplace”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Faire or Wholesale Central more popular in search?
This chart shows how often people search Google for Faire and Wholesale Central by name. Each line represents a brand's share of searches for all nine wholesale marketplace platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Faire, Wholesale Central. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alibaba | Faire | Ankorstore | Qogita | FASHIONGO | Orderchamp | Wholesale Central | DollarDays | CREOATE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 1.3% | 1.7% | 0.52% | 0.63% | 0.28% | 0.19% | 0.13% | 0.06% |
| Nov 2025 | 95.7% | 1.2% | 1.4% | 0.52% | 0.52% | 0.35% | 0.19% | 0.13% | 0.05% |
| Dec 2025 | 96.2% | 1.1% | 1.2% | 0.43% | 0.52% | 0.23% | 0.23% | 0.13% | 0.05% |
| Jan 2026 | 96.2% | 1.3% | 0.95% | 0.43% | 0.52% | 0.23% | 0.23% | 0.13% | 0.06% |
| Feb 2026 | 95.9% | 1.3% | 1.2% | 0.42% | 0.52% | 0.28% | 0.23% | 0.13% | 0.06% |
| Mar 2026 | 95.2% | 1.6% | 1.4% | 0.51% | 0.63% | 0.28% | 0.23% | 0.15% | 0.06% |
| Apr 2026 | 95.6% | 1.6% | 1.2% | 0.42% | 0.52% | 0.28% | 0.23% | 0.15% | 0.06% |
| May 2026 | 95.7% | 1.6% | 1.2% | 0.42% | 0.52% | 0.23% | 0.19% | 0.13% | 0.05% |
| Jun 2026 | 95.8% | 1.6% | 1.2% | 0.42% | 0.42% | 0.23% | 0.16% | 0.16% | 0.04% |
| Jul 2026 | 95.6% | 1.9% | 0.95% | 0.42% | 0.52% | 0.23% | 0.19% | 0.15% | 0.04% |
| Aug 2026 | 96% | 1.9% | 0.78% | 0.42% | 0.42% | 0.19% | 0.16% | 0.13% | 0.03% |
| Sep 2026 | 94.9% | 2.3% | 1.1% | 0.51% | 0.51% | 0.28% | 0.19% | 0.13% | 0.04% |
How has the Faire and Wholesale Central comparison changed over the last 12 months?
3 findings
- Faire was ahead of Wholesale Central in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faire’s share of searches among wholesale marketplace platforms worldwide moved from 1.3% to 2.3%, and its estimated monthly branded searches moved from 84.2K to 147K.
- Across the 12 months ending September 2026, Wholesale Central’s share of searches among wholesale marketplace platforms worldwide held steady at 0.19%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for wholesale marketplace platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Faire worldwide rose 75.1% over 12 measured months, from 84.2K to 147K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Faire’s and Wholesale Central’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faire
3 branded search terms
- faire com
- faire wholesale
- wholesale faire
Wholesale Central
1 branded search term
- wholesale central
Other head-to-heads among wholesale marketplace platforms
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