Brandwave

FabFilter vs Slate Digital:Which is more popular?

In October 2026, FabFilter and Slate Digital were level in searches among audio plugin brands worldwide, with an estimated 60.5K branded searches each, at 15% of the total each. When we asked ChatGPT and Google AI Overviews about audio plugin brands, FabFilter appeared in three of the five answers and Slate Digital in none.

Among audio plugin brands worldwide in October 2026

Who do people search for more?

FabFilter and Slate Digital are searched for about as often as each other.

FabFilter 60.5K searchesSlate Digital 60.5K searches

Who does AI mention more?

FabFilter, mentioned in 3 of 5 answers, Slate Digital in 0

FabFilter in 3 of 5Slate Digital in 0 of 5

Who does AI recommend more?

FabFilter, the only one of the two named

FabFilter first in 3Slate Digital never named

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Top audio plugin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FabFilter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Slate Digital did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FabFilter1st
  2. Waves2nd
  3. Soundtoys3rd
  4. Universal Audio4th
  5. iZotope5th
  6. Native Instruments6th
  7. Xfer Records7th
  8. Plugin Alliance8th
  9. Valhalla DSP9th
  10. +1 more
  11. Slate Digital–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FabFilter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iZotope3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundtoys3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waves3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plugin Alliance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Universal Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Native Instruments2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • u-he1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Valhalla DSP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about audio plugin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is FabFilter or Slate Digital more popular in search?

This chart shows how often people search Google for FabFilter and Slate Digital by name. Each line represents a brand's share of searches for all 15 audio plugin brands we track, month by month, from English-language searches worldwide.

FabFilter and Slate Digital among audio plugin brands worldwide, by month

Share of searches by month for FabFilter, Slate Digital. The figures are in the table below the chart.

View monthly share of searches table
MonthFabFilterPlugin AllianceSlate DigitaliZotopeu-heSoundtoysValhalla DSPWavesUniversal AudioXfer RecordsKiloheartsSpectrasonicsNative InstrumentsOutputEventide
Nov 202515.1%12.4%5.6%12.4%8.6%12.4%8.3%6.8%6.8%2.6%2%3.1%2%1.4%0.26%
Dec 20259.1%9.1%4%13.5%6.4%36.8%5%3.3%5%2%1.5%1.5%1.6%1.1%0.23%
Jan 202616.2%13.2%7.2%13.2%8.1%8.9%8.9%5.9%4.9%3.6%2.2%2.6%2.9%2%0.22%
Feb 202616.4%13.4%7.3%13.4%8.2%7.3%9%6%4.9%3.7%2.7%2.7%2.9%2%0.27%
Mar 202615.3%12.5%6.9%15.3%8.9%8.4%8.4%5.6%4.6%3.6%2.5%3.1%2.7%1.8%0.25%
Apr 202615%12.3%6.7%12.3%10.2%10.1%8.2%5.5%6.7%3.5%2.5%2.5%2.4%1.8%0.25%
May 202616.2%10.8%7.2%13.2%11%7.2%8.8%5.9%4.8%3.8%3.2%2.6%2.6%2.1%0.27%
Jun 202617.7%11.8%7.9%11.8%10.3%7.9%7.9%5.3%5.3%3.4%2.9%2.9%2.6%2%0.29%
Jul 202614.5%11.9%6.5%14.5%10.3%9.7%7.9%5.3%5.3%3.4%2.9%2.9%2.6%1.8%0.29%
Aug 202615.2%12.5%6.8%12.5%10.8%8.3%8.3%5.6%4.6%3.8%3%3%3%2.1%0.31%
Sep 202615.6%10.4%7%12.8%11.1%8.5%8.5%5.7%4.7%3.9%3.1%3.1%3.1%2.1%0.31%
Oct 202615%15%15%10%8.7%8.2%6.7%5.5%3.7%3.1%2.5%2.5%2.4%1.6%0.25%

How has branded search for FabFilter and Slate Digital changed worldwide over the last 12 months?

3 findings

How did search popularity change for audio plugin brands worldwide in October 2026?

2 changes

  1. In October 2026, Slate Digital overtook iZotope and 3 others to rank 3rd among audio plugin brands worldwide, with 15% of the searches.

  2. In October 2026, FabFilter lost share of searches among audio plugin brands worldwide, from 15.6% to 15%.

How are FabFilter’s and Slate Digital’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FabFilter’s and Slate Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FabFilter

1 branded search term

  • fabfilter

Slate Digital

1 branded search term

  • slate digital

How the Brand Demand Index is measured

Other head-to-heads among audio plugin brands

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